Kicking off the new year with a new partnership, Moroch
Partners has been named the advertising Agency of Record for The
Joint…the chiropractic place®, a leader in chiropractic care,
performing more than one million spinal adjustments a year across more
than 240 locations nationwide. The Dallas-based full-service independent
marketing and communications agency, with over 30 offices in North
America, will lead creative development, and all local field marketing
planning and implementation efforts, effective immediately.
“Our groundbreaking model makes quality pain relief and on-going
maintenance care accessible and affordable,” said Cathy Hall, Chief
Marketing Officer for The Joint Corp. “We’ve been one of Inc. 500’s
fastest growing companies for three years running. And now, since our
recent public offering (NASDAQ: JYNT), we’re on our way to becoming a
truly national brand and need a top tier, national agency to deliver
against our new brand positioning. We selected Moroch based on their
creative capabilities and their unique strength in supporting our
clinics in local markets with best-of-breed field marketing.”
Moroch developed and launched a new marketing campaign this month with
the tagline: RELIEF. ON SO MANY LEVELS.™ The new campaign
promotes The Joint’s unique new model which puts control back in the
hands of consumers by delivering expert, responsive care affordably and
conveniently, without the hassle of needing to make an appointment or
worrying about insurance coverage.
“It just made sense to us that their new campaign should focus on what
they do best: offering relief to the 20 million Americans who seek
chiropractic care each year,” said Kevin Sutton, Executive Creative
Director at Moroch. “To have the opportunity to work with The Joint,
especially at such an extraordinary time of growth for the brand, is
exciting and we look forward to fulfilling our agency promise of
delivering significant results through a more meaningful brand
experience.”
About The Joint Corp. (NASDAQ: JYNT)
Based in Scottsdale, Arizona, The Joint…the chiropractic place® is
reinventing chiropractic care by making quality alternative healthcare
affordable for patients seeking pain relief and ongoing wellness. Our
membership plans and packages eliminate the need for insurance, and our
no-appointment policy, convenient hours and locations make care more
accessible. The Joint performs more than one million spinal adjustments
a year across 240+ clinics nationwide. For more information, visit www.thejoint.com,
follow us on Twitter @thejointchiro
and find us on Facebook, You
Tube and LinkedIn.
About Moroch Partners
Moroch Partners is a leading full-service, independent marketing and
communications agency based in Dallas, with presence in over 30 markets
across North America. Their offices across the nation put them even
closer to the consumer, providing the needed insights to create more
meaningful brand experiences. Moroch clients include McDonald's,
Coca-Cola, Disney, Sony, Boost Mobile/Sprint, Universal, Make-A-Wish
Foundation, Midas, Oasis Brands, ClubCorp, Pure Fishing, Visionworks and
Baylor Healthcare System, among others. For further information on
Moroch and its brands, please visit moroch.com.
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