Rayovac, a worldwide leader in battery power and innovation, introduces
its highest-performing alkaline battery, FUSION. This month marks
the official launch of this powerful battery, which lasts 35% longer
than Energizer Max*. Rayovac’s new FUSION is developed to meet
the growing power demands of today’s “Always On” consumer.
FUSION is Rayovac's longest-lasting and highest-performance alkaline battery (Photo: Business Wire)
“Rayovac’s FUSION delivers our most cutting-edge alkaline battery
technology to the consumer at a compelling price,” said Dennis Sullivan,
Vice President, Rayovac Marketing. “The ‘Always On’ consumer lifestyle
and its connectivity needs provide the power behind our launch plan.
Exciting programming, a high-value sweepstakes and national media
support surrounds FUSION’s introduction into the marketplace. Now
that’s powerful stuff!”
Made in Fennimore, Wisconsin, Rayovac’s FUSION features an
innovative new slim seal technology and optimized chemistry which
increases battery performance. *Performance is based upon AA size
batteries in digital cameras.
FUSION is available for purchase both online and rolling out at
retail stores nationwide. Visit www.rayovac.com
for more information.
About Rayovac
Rayovac is a worldwide leader in battery power and innovation. Backed
by a long history of bringing the latest innovations to the marketplace,
Rayovac offers a full range of high-performance batteries to meet the
power needs of today’s consumers. From long-lasting alkaline batteries
to advanced green rechargeable technology to the world’s top-selling,
longest-lasting mercury free hearing aid battery, Rayovac’s
state-of-the-art products offer more power for the money. The company
also manufactures a wide selection of high-quality flashlights. For more
information, visit www.rayovac.com.
About Spectrum Brands Holdings, Inc.
Spectrum Brands Holdings (NYSE: SPB), a member of the Russell 2000
Index, is a global and diversified consumer products company and a
leading supplier of consumer batteries, residential locksets,
residential builders’ hardware, faucets, shaving and grooming products,
personal care products, small household appliances, specialty pet
supplies, lawn and garden and home pest control products, and personal
insect repellents. Helping to meet the needs of consumers worldwide, our
Company offers a broad portfolio of market-leading, well-known and
widely trusted brands including Rayovac®, VARTA®, Kwikset®, Weiser®,
Baldwin®, National Hardware®, Pfister™, Remington®, George Foreman®,
Black + Decker®, Farberware®, Tetra®, Marineland®, Nature’s Miracle®,
Dingo®, 8-in-1®, FURminator®, IAMS®, Eukanuba®, Digest-eeze™,
Healthy-Hide®, Littermaid®, Spectracide®, Cutter®, Repel®, Hot Shot®,
Black Flag® and Liquid Fence®. Spectrum Brands' products are sold by the
world's top 25 retailers and are available in more than one million
stores in approximately 160 countries. Based in Middleton, Wisconsin,
Spectrum Brands Holdings generated net sales of approximately $4.43
billion in fiscal 2014. For more information, visit www.spectrumbrands.com.
Forward-Looking Statements
Certain matters discussed in this news release and other oral and
written statements by representatives of the Company regarding matters
such as expected sales, adjusted EBITDA, debt reduction and leverage,
and other measures of financial performance, may be forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995. We have tried, whenever possible, to identify these
statements by using words like “future,” “anticipate”, “intend,” “plan,”
“estimate,” “believe,” “expect,” “project,” “forecast,” “could,”
“would,” “should,” “will,” “may,” and similar expressions of future
intent or the negative of such terms. These statements are subject to a
number of risks and uncertainties that could cause results to differ
materially from those anticipated as of the date of this release. Actual
results may differ materially as a result of (1) Spectrum Brands
Holdings’ ability to manage and otherwise comply with its covenants with
respect to its significant outstanding indebtedness, (2) our ability to
integrate, and to realize synergies from, the combined businesses of
Spectrum Brands and the Hardware & Home Improvement Group of Stanley
Black & Decker, and from our purchase of 56 percent of the equity of
Shaser, Inc., and from other bolt-on acquisitions, (3) risks related to
changes and developments in external competitive market factors, such as
introduction of new product features or technological developments,
development of new competitors or competitive brands or competitive
promotional activity or spending, (4) changes in consumer demand for the
various types of products Spectrum Brands Holdings offers, (5)
unfavorable developments in the global credit markets, (6) the impact of
overall economic conditions on consumer spending, (7) fluctuations in
commodities prices, the costs or availability of raw materials or terms
and conditions available from suppliers, (8) changes in the general
economic conditions in countries and regions where Spectrum Brands
Holdings does business, such as stock market prices, interest rates,
currency exchange rates, inflation and consumer spending, (9) Spectrum
Brands Holdings’ ability to successfully implement manufacturing,
distribution and other cost efficiencies and to continue to benefit from
its cost-cutting initiatives, (10) Spectrum Brands Holdings’ ability to
identify, develop and retain key employees, (11) unfavorable weather
conditions and various other risks and uncertainties, including those
discussed herein and those set forth in the securities filings of each
of Spectrum Brands Holdings, Inc. and Spectrum Brands, Inc., including
each of their most recently filed Annual Reports on Form 10-K or
Quarterly Reports on Form 10-Q.
Spectrum Brands Holdings also cautions the reader that its estimates
of trends, market share, retail consumption of its products and reasons
for changes in such consumption are based solely on limited data
available to Spectrum Brands Holdings and management’s reasonable
assumptions about market conditions, and consequently may be inaccurate,
or may not reflect significant segments of the retail market. Spectrum
Brands Holdings also cautions the reader that undue reliance should not
be placed on any forward-looking statements, which speak only as of the
date of this release. Spectrum Brands Holdings undertakes no duty or
responsibility to update any of these forward-looking statements to
reflect events or circumstances after the date of this report or to
reflect actual outcomes.
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