VIP access to the hottest events of the season and tropical vacations in
the middle of winter can be expensive – unless they’re free. These
getaways are just a few ways members could be rewarded for their
participation in the all-new My Coke Rewards loyalty program, which
launched in late January.
To meet the evolving desires and expectations of members, the program
has shifted from a traditional, transactional model to a content-based
program driven by community and social interaction. Coca-Cola consumers
can now engage with snackable, interactive content and activities
organized around their personal passions, such as cooking, gaming and
fitness, to earn valuable perks. The enhanced focus on content comes
with an upgrade to the overall user experience of the program. Members
will now enjoy the convenience and ease of a modern interface that is
compatible across all mobile devices.
With the new My Coke Rewards program, members are rewarded on their
terms for sharing content they are passionate about from the devices
they use on a daily basis. The introduction of new ways to earn perks
comes with an entirely fresh spin on rewards, as well. Members are still
able to cash in points for their favorite Coca-Cola beverage coupons and
retailer gift cards, but the latest rewards appear in the form of
unique, memorable experiences, such as cooking classes with celebrity
chefs and premier tickets to sporting events.
“My Coke Rewards has been celebrating our most passionate and loyal fans
since 2006 – just for enjoying their favorite beverages. We’re taking
that commitment to the next level with this new digital platform by
offering experiences that are more personalized, more social, and more
valuable than ever,” said Kim Gnatt, Global Group Director, Digital
Marketing. “With brand new marketing technology systems powering the
loyalty platform, we are able to serve content direct to consumers based
on their personal preferences and online behaviors. And by leveraging
our partnerships, we’re able to create one-of-a-kind experiences that
only The Coca-Cola Company can offer.”
Members who log on to MyCokeRewards.com
will find that they can now earn Bronze, Silver and Gold “status levels”
by participating in the new social, interest-based activities. As
members climb status levels, complimentary perks are unlocked, including
bonus points and access to expanded rewards catalogs. The most
substantial rewards are available to Gold status members.
For those looking to pay it forward, the new My Coke Rewards for Schools
program offers new ways to donate to more schools than ever
before. Members can support local schools by donating their My Coke
Rewards points or cash to help eligible schools purchase physical
education, sports, technology, art or classroom supplies. Through new
partner Kula, a charitable giving platform, schools will receive cash
funds, giving them more flexibility to use the funds where they are
needed the most.
All 23 million existing My Coke Rewards members will retain their
current point balance simply by signing into MyCokeRewards.com using
their existing account credentials and accepting the new terms and
conditions. To see just how the new My Coke Rewards program work, check
out this short tutorial
video.
About The Coca-Cola Company
The
Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and still brands.
Led by Coca-Cola, one of the world's most valuable and recognizable
brands, our Company's portfolio features 17 billion-dollar brands
including Diet
Coke, Fanta,
Sprite,
Coca-Cola
Zero, vitaminwater, Powerade,
Minute
Maid, Simply, Georgia and Del
Valle. Globally, we are the No. 1 provider of sparkling beverages,
ready-to-drink coffees, and juices and juice drinks. Through the world's
largest beverage distribution system, consumers in more than 200
countries enjoy our beverages
at a rate of 1.9 billion servings a day. With an enduring commitment to
building sustainable communities, our Company is focused on initiatives
that reduce our environmental footprint, support active, healthy
living, create a safe, inclusive work environment for our
associates, and enhance the economic development of the communities
where we operate. Together with our bottling partners, we rank among the
world's top 10 private employers with more than 700,000 system
associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo,
visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com
or find us on LinkedIn at http://www.linkedin.com/company/the-coca-cola-company.
Copyright Business Wire 2015