Clear
Channel Airports (CCA), a brand division of Clear
Channel Outdoor (NYSE:CCO), and a subsidiary of iHeartMedia
Inc., announced today that its in-airport TV network, ClearVision,
is now available and broadcasting as GRR-TV at Gerald
R. Ford International Airport (GRR) giving businesses and
brands operating in Michigan and beyond, including local tourist
attractions, a new channel for advertising.
Travelers through Gerald Ford International Airport, Grand Rapids, Mich. catch up on news and entertainment via GRR-TV from ClearVision and Clear Channel Airports (Photo: Business Wire)
ClearVision remains the only airport television network that links brand
campaigns to a variety of content from major TV networks, including;
ABC, FOX, NBC, E!, PGA Tour and many more. ClearVision delivers a lineup
of top network shows from over 200 content providers, transformed into
short-form “mini-sodes” covering entertainment, news, weather and sports
and enabling airports to offer a customized TV station featuring local
businesses and airport promotions.
Additionally, ClearVision is now producing original content from many
premiere and red carpet exclusive Hollywood events such as the American
Idol finale, the Grammy’s and the Emmy’s. Original lifestyle and sports
content for the network leverages the talents of home and style guru Jennifer
Adams and MLB All Star Royce Clayton. Popular local
attractions, including the Children’s
Museum of Grand Rapids and Friends
of Grand Rapids Parks, have already signed on as content providers.
“Launching GRR-TV supports our brand promise and helps solidify that
‘getting there is better here,’” said Gerald R. Ford International
Airport Executive Director Brian Ryks. “Coming off our 50th
anniversary celebration, this ‘in-airport TV network’ further
contributes to our expansion projects and contributes toward an elite
airport status with an eye toward passenger conveniences.”
This latest ClearVision TV installment follows CCA’s signing a new 10
year deal with ClearTV Media in Dec. 2014, to continue delivering
diverse broadcast and cable network TV programming to airport
travellers, while also offering local, regional and national brands
unique and immersive digital place based advertising opportunities.
“We are thrilled to continue our successful relationship with Clear
Channel Airports by bringing ClearVision to GRR,” said David Tetreault,
COO, ClearTV Media. “As broadcasters in the away-from-home television
space, we deliver a programming line-up embraced by travelers because of
the rich entertainment, education and information and by advertisers for
our delivery of the highly desirable demographic – the affluent business
traveler."
“Adding GRR to our ClearVision portfolio underscores our ongoing
commitment to helping airports across the country reach their goals,”
said Jon Sayer, president, Clear Channel Airports. “The addition of
in-airport TV to the growing list of amenities at GRR will be a
significant contributor to the airport’s goals for providing enhanced
amenities and creating new business opportunities.”
Since its launch in 2012, CCA has deployed ClearVision in
Louis-Armstrong New Orleans International Airport (MSY), Raleigh-Durham
International (RDU),Cleveland-Hopkins International (CLE) and Dallas
Love Field (DAL) airports. All participating airports have leveraged the
unique ability to create their own locally branded television networks,
featuring the best content in both national and local news,
entertainment, sports and weather.
About ClearVision
ClearVision is a transformative away-from-home television broadcaster
delivering a top-tier entertainment, news, sports and weather
programming mix to airports throughout the U.S. ClearVision is a
partnership between Clear Channel Airports and ClearTV Media and is
headquartered in Burbank, CA. The company’s television content strategy
provides Fortune 500 brands and advertisers with optimal engagement and
consumer interaction. Visit www.clearvisiondigitalnetworks.com
to learn more.
About GFIA
The Gerald R. Ford International Airport (GFIA) is the second busiest
airport in Michigan. The airport served over 2.33 million passengers in
2014 and over 6,000 travelers pass through GFIA each day. The Gerald R.
Ford International Airport offers non-stop service to 22 major market
destinations with 120 daily non-stop flights, and is managed and
operated by the Kent County Department of Aeronautics. GFIA generates
over $500 million annually in economic activity throughout West Michigan
and employs over 1,500 people. For more information on GFIA visit: www.flyford.org
or follow the airport on Twitter: @FlyGRFord.
About Clear Channel Airports
Dedicated to airport advertising for 40 years, Clear Channel Airports
is the premier innovator of contemporary display concepts. The Company,
a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of
the world’s largest outdoor advertising companies, currently operates
more than 280 airport programs across the globe and has a presence in 32
of the top 50 U.S. markets with major airports. More information can be
found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com
and www.clearchanneloutdoor.com.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the
world’s largest outdoor advertising companies, with more than 675,000
displays in over 40 countries across five continents, including 47 of
the 50 largest markets in the United States. Clear Channel Outdoor
Holdings offers many types of displays across its global platform to
meet the advertising needs of its customers. This includes a growing
digital platform that offers over 1,100 digital billboards across 37
U.S. markets. Clear Channel Outdoor Holdings’ International segment
operates in countries across Asia, Australia, Europe and Latin America
in a wide variety of formats.
Visit our websites at iheartmedia.com and
clearchanneloutdoor.com.
Like us on Facebook at facebook.com/CCOutdoor.
Follow us on Twitter at twitter.com/CCOutdoorNA.
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