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IHOP® Restaurants Introduce-For the First Time Anywhere-Criss-Croissants(TM): All the Delicious Flaky Goodness of a Croissant Baked in a Waffle Iron, Premiering Feb. 9!

DIN

They’ve done it again! The creative culinary experts who brought such innovative breakfast favorites as stuffed “Waffullicious” Waffles and Brioche French Toast have once again found a way to surprise and delight guests with a new and unique breakfast item that is sure to become a fast favorite: Criss-Croissants™.

Breakfast lovers the world over have long enjoyed the unique taste and texture of the classic French croissant—that delicate, buttery flaky pastry that practically melts in your mouth. Now, IHOP restaurants will introduce guests to a brand new way to savor that treat—by taking that distinctive dough and baking it in a waffle iron so that you have the luscious taste of a croissant with the distinctive criss-crossing of the waffle iron pattern, and voila! Criss-Croissants!

Beginning February 9th, guests can hurry in to be the first to enjoy this never before tasted treat, hand crafted using fresh croissant dough, which is “waffulized,” folded over, filled and topped with one of two tangy and sweet combinations:

  • Blackberry Lemonade: A warm waffled croissant filled with refreshing lemonade cream and topped with sweet blackberries.
  • Strawberry Rhubarb: A warm waffled croissant filled with perfectly sweetened cream cheese, and crowned with a strawberry rhubarb topping.

“For over 56 years, IHOP has been the expert—and the leader—in serving the best in breakfast, any time of day,” said Marie Grimm, Vice President, Menu Development and Innovation, International House of Pancakes, LLC. “And we’ve kept that position by never resting on our accomplishments, but by always searching for the next, most innovative offering that guests may never have expected, but are thrilled to discover. We’re so excited by this new evolution of the classic French croissant, we’re sure that our guests will join us in saying “Vive le Criss-Croissant!”

Criss-Croissants are available as part of a breakfast combo at participating IHOP restaurants through April 5.

ABOUT INTERNATIONAL HOUSE OF PANCAKES, LLC

For over 56 years, International House of Pancakes, LLC has been a leader and expert in all things breakfast and a leader in family dining. The chain is highly competitive in its menu offering, serving 65 different signature, made-to-order breakfast options as well as a range of meals under 600 calories. Beyond offering “everything you love about breakfast®,” IHOP® restaurants have a wide selection of popular lunch and dinner items, as well. IHOP restaurants offer guests an affordable, everyday dining experience with warm and friendly service. As of September 30, 2014, there were 1,664 IHOP restaurants in 50 states and the District of Columbia, as well as in Canada, Guatemala, Mexico, Puerto Rico, the United Arab Emirates, Kuwait, the Kingdom of Saudi Arabia, Bahrain, the Philippines and the U.S. Virgin Islands. Under the licensed name IHOP at HOME® consumers can also enjoy a line of premium breakfast products available at leading retailers. IHOP restaurants are franchised and operated by Glendale, Calif.-based International House of Pancakes, LLC and its affiliates. International House of Pancakes, LLC is a wholly-owned subsidiary of DineEquity, Inc. (NYSE: DIN). For more information or to find an IHOP restaurant near you, please visit www.IHOP.com. Follow IHOP on Facebook and Twitter and Instagram.

Wills Communications, Inc.
Stephanie Dill, 310-376-6600
sdill@willscom.com
or
IHOP Restaurants
Craig Hoffman, 818-637-3603
Craig.Hoffman@dineequity.com



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