Citrix today published the Citrix
Mobile Analytics Report for the first half of 2015. For the first
time, the Mobile Analytics Report addresses both mobile subscriber and
business mobility trends, drawing on data from a global cross-section of
mobile network operators and enterprises. The report provides valuable
insight into the latest mobility trends that impact consumers,
enterprises and mobile operators across the entire mobile ecosystem. Key
findings from the report include:
iPhone 6 Plus Generates 2X the Data of iPhone 6
Mobile subscribers that own an iPhone 6 Plus use twice as much data as
iPhone 6 users – a difference attributable to more video viewing on the
larger screen. Both subscribers and enterprise IT departments need to be
aware of how phablet-sized devices impact mobile data pricing plans and
enterprise budgets.
Mobile Experience Defined by Video
As mobile data consumption grows, the mobile user experience is,
increasingly, a video experience. To illustrate, the top five mobile
games ranked by data volume now all contain video, compared to only two
of the top five in Q1 2014. Further, sports-related video content on
mobile has more than doubled, from 21 percent of all sports content over
mobile in Q3 2014 to 50 percent in Q1 2015. As video becomes ubiquitous
on mobile, video optimization will play a key role in ensuring an
acceptable experience for both consumers and enterprises.
Number of Managed Devices Nearly Doubled for Businesses
The number of enterprise-managed devices has increased 72 percent
year-over-year, and clear regional and vertical trends are emerging: iOS
remains the dominant mobile platform in the enterprise at 64 percent
worldwide, Android is gaining popularity in Asia, and Windows is more
than twice as popular in EMEA (16 percent) as it is in North America (7
percent). Deeper analysis also shows that the distribution of mobile OS
platforms vary by industry segment with 71 percent of managed devices in
the financial industry being on iOS and 39 percent penetration of
managed Android devices in healthcare. Further, the latest findings in
the report highlight the dual whitelisting and blacklisting of
productivity and collaboration apps across organizations - a sign of
both growing sophistication in the way many enterprises empower and
manage employee mobility.
Quote
Chris Fleck, Vice President of Mobility Solutions and Alliances,
Citrix
"The line between personal and business mobility continues to blur as
people routinely use the same smartphones and tablets across every part
of their lives. It’s no longer possible to maintain artificial
boundaries of personal and business mobility. With insights into the
latest mobile user behavior, preferences and needs, the Mobile Analytics
Report provides a window into the potential pitfalls and opportunities
for mobile operators and enterprise IT to deliver mobile experiences
that people expect at home, work, and play.”
Methodology
This report is an analysis of anonymously sourced information
encompassing both mobile subscriber and business mobility data drawn
from a global cross-section of Citrix customers. Data sources include
the ByteMobile traffic reporting solution and the XenMobile enterprise
mobility management solution.
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About Citrix
Citrix (NASDAQ:CTXS) is leading the transition to software-defining the
workplace, uniting virtualization, mobility management, networking and
SaaS solutions to enable new ways for businesses and people to work
better. Citrix solutions power business mobility through secure, mobile
workspaces that provide people with instant access to apps, desktops,
data and communications on any device, over any network and cloud.
With annual revenue in 2014 of $3.14 billion, Citrix solutions are in
use at more than 330,000 organizations and by over 100 million users
globally. Learn more at www.citrix.com.
For Citrix Investors
This release contains forward-looking statements which are made pursuant
to the safe harbor provisions of Section 27A of the Securities Act of
1933 and of Section 21E of the Securities Exchange Act of 1934. The
forward-looking statements in this release do not constitute guarantees
of future performance. Those statements involve a number of factors that
could cause actual results to differ materially, including risks
associated with the impact of the global economy and uncertainty in the
IT spending environment, revenue growth and recognition of revenue,
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press release or with respect to the announcements described herein. The
information provided is for informational purposes only and is not a
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decisions or incorporated into any contract.
© 2015 Citrix Systems, Inc. All rights reserved. Citrix, XenMobile, and
ByteMobile are trademarks of Citrix Systems, Inc. and/or one or more of
its subsidiaries, and may be registered in the U.S. Patent and Trademark
Office and in other countries. iPhone is a trademark of Apple Inc.,
registered in the U.S. and in other countries.
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