SAN RAMON, Calif., Feb. 11, 2015 /PRNewswire/ -- Iron Horse Interactive (IHI), a leading demand generation solutions company combining channel marketing and direct marketing expertise and technologies to deliver scalable revenue-driving programs for enterprises, today announced that Founder and CEO Uzair Dada has been elected to the Board of Directors of BofI Holding, Inc. (NASDAQ: BOFI).
Headquartered in San Diego, BofI is the holding company for BofI Federal Bank, a nationwide bank that provides financing for single and multifamily residential properties, small-to-medium size businesses in target sectors, and selected specialty finance receivables. With approximately $5.2 billion in assets, BofI Federal Bank provides consumer and business banking products through its low-cost distribution channels and affinity partners.
Since founding IHI, Dada has built the organization from a start-up to an award-winning leader in the demand generation solutions industry, servicing an array of Fortune 500 companies and global enterprise brands to help them build scalable, revenue-driving demand generation programs.
Under Dada's leadership, IHI has introduced a suite of proprietary demand generation solutions and technologies that have been widely recognized for their innovation. Dada also led the IHI team to develop atEvent, a first-of-its-kind mobile event solution with full integration into the most
widely used marketing automation and CRM platforms on the market.
Over the past decade IHI has been the recipient of several prestigious industry awards and accolades, including reaching Eloqua Gold Partner status, as well as being featured as a "Start-Up Spotlight" by the San Francisco Business Times. Additionally, Dada has been regularly featured in CNET, Demand Gen Report, DM News, eMarketer, MediaPost, Native Mobile, Retail Integration, Wired.com, and has spoken at TechWeek, Marketo Summit, Digital Hollywood, and various other events.
Dada's previous experience before founding IHI – which includes senior positions at Intraware, Deloitte, Apple, Kidder, Peabody and Citi – will serve BofI well. With his track record of success as Founder and CEO of IHI as well as his background with enterprises, Dada brings a unique perspective as both a business owner and a senior consultant for enterprise brands.
"I'm honored to have been elected to the Board of Directors of BofI," said Uzair Dada, Founder and CEO of Iron Horse Interactive. Dada continued, "BofI has established itself as one of the most trusted and innovative providers of consumer and business banking products across the United States, and I'm eager to contribute to their continued growth."
A graduate of the UC Berkeley and Kellogg School of Business at Northwestern University, Dada is actively involved with alumni programs, and has spoken to students on business management and leadership principals. Dada is involved in the San Ramon Valley Education Foundation (SRVEF), with particular regard to their digital efforts.
This announcement follows the continued momentum IHI has built in the enterprise demand generation industry. Over the past year alone, the company announced the launch and integration of several new proprietary demand generation technologies, and has partnered with leading marketing automation and CRM organizations.
For more information on IHI, including a listing of customers, service offerings and recent company news, visit www.ironhorseinteractive.com.
ABOUT IRON HORSE INTERACTIVE (IHI):
Iron Horse Interactive ® (IHI) is a demand generation solutions company combining channel marketing and direct marketing expertise and technologies to deliver scalable revenue-driving programs for enterprises.
IHI's combination of sales and marketing expertise, proprietary sales tools, and relationships across the entire CRM and marketing automation landscape helps enterprises increase demand for products and services by reaching their prospects anywhere, and giving them full end-to-end visibility and acceleration on their go-to-market channel marketing and direct marketing programs.
For more information, visit www.ironhorseinteractive.com.
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SOURCE Iron Horse Interactive