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Hampton Hotels Leverages Music and Emotion as Part of Audio-Focused Marketing Strategy

HLT | February 17, 2015

Hampton Hotels introduces We Go Together™, an integrated marketing campaign that employs music and emotion to go beyond the functional benefits of the hotel experience celebrating its unique culture, hospitality and connection to travelers. The new campaign complements Hilton Worldwide’s global “Hilton at Play” mission of connecting people with enriching and playful experiences, and the recent marketing partnership the company inked with Live Nation which extends the message beyond Hilton’s more than 4,250 hotels worldwide.

Hampton Hotels introduces We Go Together(TM), an integrated marketing campaign that employs music and emotion to go beyond the functional benefits of the hotel experience celebrating its unique culture and connection to travelers. (Photo: Business Wire)

Hampton’s We Go Together™ emotive storytelling campaign, which will run throughout 2015, kicks off with two 30-second television spots with music from indie group Wild Cub and Scottish band Belle and Sebastian, aims to reach the growing segment of weekend leisure travelers. The new campaign will focus on fun activities people engage in and the connections they make while traveling. The television spots are produced by Austin-based agency GSD&M.

“Americans enjoy weekends for leisure travel, and Hampton has set out on a mission to encourage people to go out and play, to seek unique and memorable experiences through travel, especially during those shorter, need-to-experience-it-all-in-one-weekend kind of trips,” said Judy Christa-Cathey, vice president, focused service brand marketing, Hilton Garden Inn and Hampton Hotels. “Whether it’s catching your favorite concert in Austin or checking out the most talked about restaurant in New York City, we want people to explore their passions, and with more than 2,000 Hampton locations, we’ll be there to help them do that.”

The advertising campaign will also be supported by online banner ads, digital video, radio spots, movie theater ads and partnerships with popular websites like POPSUGAR, ABC, and Hulu, as well as national cable programming. Social media and public relations programs will also help to amplify Hampton’s We Go Together™ message. The campaign will illuminate stories of Hampton’s guests exploring and showing how its Team Members play a vital role in empowering these memorable experiences.

All Hampton properties participate in Hilton HHonors^®, the only hotel loyalty club that offers Points & Miles^® and No Blackout Dates. HHonors members can turn their points into experiences through the HHonors Redemption Auction which includes exclusive food, sports and music events.

Be sure to check out Hampton on Facebook, Twitter, Google+, YouTube and Instagram for updates on We Go Together™. For more information about Hampton Hotels, please visit news.hampton.com or www.hampton.com.

About Hampton Hotels

Hampton Hotels, including Hampton Inn, Hampton Inn & Suites and Hampton by Hilton, is an award-winning leader in the mid-priced hotel segment, serving value-conscious and quality-driven travelers. With over 2,000 properties totaling more than 200,000 rooms in 16 countries and territories, Hampton Hotels is part of Hilton Worldwide, a leading global hospitality company. All Hampton hotels offer a friendly service culture, defined as Hamptonality, delivered by more than 50,000 Team Members and backed by the 100% Hampton^® Guarantee, reinforcing its commitment to providing excellent service to business and leisure travelers alike. High quality and consistent accommodations and amenities, such as complimentary Wi-Fi, Hampton’s On the House^® hot breakfast, the latest technology and innovations like multi-unit Power Cubes and the brand’s signature Clean and fresh Hampton bed®, combined with numerous locations globally have made Hampton a leader in its segment and one of the fastest growing hotel brands worldwide. Please visit www.hampton.com, http://news.hampton.com or www.hamptonoffers.com for more information and connect with Hampton Hotels online at www.faceboook.com/Hampton, http://twitter.com/Hampton or www.youtube.com/Hampton.

About Hilton Worldwide

Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 95 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of twelve world-class global brands is comprised of more than 4,300 managed, franchised, owned and leased hotels and timeshare properties, with more than 715,000 rooms in 94 countries and territories, including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Visit news.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide, and www.linkedin.com/company/hilton-worldwide.