Ciena®
Corporation (NYSE: CIEN), the network specialist, today announced that
Marcus Starke joined the company as Senior Vice President and Chief
Marketing Officer (CMO). Starke will oversee all global marketing and
communications activities of the company.
“Marcus will bring strong leadership to our world-class marketing and
communications organization to deliver clear value propositions for
Ciena and our growing portfolio that is designed to help our customers
shift to on-demand and cloud-based business models. In particular, his
experience with software positioning and exposure to the needs of the
enterprise market, combined with his expertise in state-of-the-art
marketing and communications techniques, will help intensify our efforts
in further building our brand and reputation as we expand into new
markets,” said Gary Smith, president and CEO of Ciena.
Reporting directly to CEO Gary Smith, Starke joins Ciena with more than
25 years of global marketing and communications experience across a
diverse set of industries including technology, consumer products and
professional services. He most recently served as Chief Marketing
Officer at MicroStrategy, a leading global provider of enterprise-ready
platforms for business analytics and mobile analytics. Prior to that,
Starke was Senior Vice President, Worldwide Marketing and Communications
at SAP, the global market leader in enterprise application software.
Earlier in his career, Starke was President and CEO (Europe, Middle East
and Africa) for Wunderman, as well as Chairman and CEO of the German arm
of Publicis Worldwide.
Starke holds a Bachelor of Arts degree from Baden-Wuerttemberg
Cooperative State University in Mannheim, Germany. He also completed the
Chief Marketing Officer Program at the Kellogg School of Management at
Northwestern University, and the Marketing University at Harvard
Business School.
About Ciena
Ciena (NYSE: CIEN) is the network specialist. We collaborate with
customers worldwide to unlock the strategic potential of their networks
and fundamentally change the way they perform and compete. Ciena
leverages its deep expertise in packet and optical networking and
distributed software automation to deliver solutions in alignment with
its OPn architecture for next-generation networks. We enable
a high-scale, programmable infrastructure that can be controlled and
adapted by network-level applications, and provide open interfaces to
coordinate computing, storage and network resources in a unified,
virtualized environment. For updates on Ciena news, follow us on Twitter
@Ciena or on LinkedIn http://www.linkedin.com/company/ciena.
Investors are encouraged to review the Investors section of our website
at www.ciena.com/investors,
where we routinely post press releases, SEC filings, recent news,
financial results, and other announcements. From time to time we
exclusively post material information to this website along with other
disclosure channels that we use.
Note to Ciena Investors
Forward-looking statements. This press release contains certain
forward-looking statements based on current expectations, forecasts and
assumptions that involve risks and uncertainties. These statements are
based on information available to the Company as of the date hereof; and
Ciena's actual results could differ materially from those stated or
implied, due to risks and uncertainties associated with its business,
which include the risk factors disclosed in its Report on Form 10-K,
which Ciena filed with the Securities and Exchange Commission on
December 19, 2014. Forward-looking statements include statements
regarding Ciena's expectations, beliefs, intentions or strategies
regarding the future and can be identified by forward-looking words such
as "anticipate," "believe," "could," "estimate," "expect," "intend,"
"may," "should," "will," and "would" or similar words. Ciena assumes no
obligation to update the information included in this press release,
whether as a result of new information, future events or otherwise.
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