Epsilon
and Franklin
Covey Co. (NYSE: FC) today announced they have been presented the 2014
Brandon Hall Excellence in Learning Silver Award for “Best Custom
Content.”
The partners submitted the custom, interactive online project for review
by the Brandon
Hall Group for the Excellence in Learning Awards. Entries were
evaluated by an international panel of veteran, independent senior
industry experts and Brandon Hall Group senior analysts and executive
leadership, based upon the following criteria: Fit to the needs, content
presentation and navigation, use of media, interactivity and engagement,
and overall. The “Best Custom Content” awards were given for self-paced,
custom-designed online courses, related to workplace learning.
“We were thrilled to recognize this year’s winners in an online event,
sharing the results in real time with those who have excelled in
learning, talent management and sales and marketing efforts, and who
have been so supportive of our program,” said Rachel Cooke, COO, Brandon
Hall Group. “We are honored to have received submissions from all over
the world. This year’s submissions exemplified a high standard of
performance in the organizations and demonstrate clear measurable
business results through these innovative programs.”
Epsilon, an all-encompassing global marketing business with a vast
portfolio of clients, has experienced impressive growth coupled with
several strategic acquisitions over the last decade, adding human
capital and many solutions to their portfolio. All this growth has, at
times, made it challenging for their more than 7,000 associates in 70
offices globally to have a complete knowledge of the solutions they
offer and the ways in which they support their clients.
The “Mastering Epsilon” interactive online training courses were created
with the goal of providing client-facing associates with all of the
tools and resources needed to effectively communicate with clients and
prospects on all of Epsilon’s capabilities.
Epsilon partnered with FranklinCovey’s custom
instructional designers to develop the custom learning modules.
“Mastering Epsilon” was approached in three phases. The first was to
create awareness and understanding of Epsilon’s product areas and the
benefits of a solutions selling approach. The second phase was to
empower associates to demonstrate applied learning in various product
areas and to recommend product outcomes. The third and final phase was
to give associates the ability to recommend integrated solutions,
ultimately affecting business outcomes.
Once the content areas were identified, FranklinCovey worked with
internal Epsilon experts in each area—all of whom are on the frontline
engaging with clients on a daily basis. FranklinCovey’s project team and
instructional designers, in collaboration with Epsilon’s internal
project team and experts, developed and refined the custom eLearning
modules. The use of eLearning as a solution for this course met the need
to provide a consistent message delivered, over a wide geographically
and ethnographically diverse audience, in a limited timeframe.
“It’s an honor to receive this award with FranklinCovey,” said Jane
Huston, Senior Vice President, Human Resources, Epsilon. “At Epsilon, we
know our most valuable asset is our associates; empowering them with the
right tools will have a positive impact on our business. The success of
the Mastering Epsilon courses would not be possible without the effort
between our internal teams and FranklinCovey’s strategic guidance.”
“We are very pleased to be honored by the Brandon Hall Group for the
custom interactive online project we partnered with Epsilon to
complete,” said Kris Siddoway, Director, Custom Client Solutions,
FranklinCovey. “It was our privilege to assist Epsilon by providing
ongoing project management, instructional design, and programming
services. Whether clients adapt one of FranklinCovey’s existing Excelerators
or build an entirely new online training program from the ground up, as
Epsilon did, we can create customized training programs and tools
tailored to meet any organization’s specific needs and challenges. And,
we are honored to have done so for Epsilon.”
About Franklin Covey
FranklinCovey
Co. (NYSE: FC) is a global company specializing in performance
improvement. We help organizations achieve results that require a change
in human behavior. Our expertise is in seven areas: leadership,
execution, productivity, trust, sales performance, customer loyalty and
education. Franklin Covey clients have included 90 percent of the
Fortune 100, more than 75 percent of the Fortune 500, thousands of
small- and mid-sized businesses, as well as numerous government entities
and educational institutions. Franklin Covey has more than 100 direct
offices providing professional services in over 150 countries. For more
information, visit www.franklincovey.com.
About Epsilon
Epsilon is the global leader in creating connections between people and
brands. An all-encompassing global marketing company, we harness the
power of rich data, groundbreaking technologies, engaging creative and
transformative ideas to get the results our clients require. Recognized
by Ad Age as the #1 World CRM/Direct Marketing Network and #1 U.S.
Agency from All Disciplines, Epsilon employs 7,000 associates in 70
offices worldwide. Epsilon is an Alliance
Data company. For more information, visit www.epsilon.com,
follow us on Twitter @EpsilonMktg
or call 1.800.309.0505.
Copyright Business Wire 2015