The MMIX (Mobile.Music.Innovation.eXperience) is a brand-new series of
events at this year’s Mobile World Congress, bringing together a host of
industry-leading CEOs and ecosystem players from the music,
entertainment and mobile industries. The MMIX represents a collaboration
between global music marketing specialists Popshop, leading brand
experience agency Momentum Worldwide and the GSMA, the organisation
representing mobile operators worldwide and organiser of the Mobile
World Congress.
Designed as a forum for leading figures across mobile, technology, music
and content, The MMIX kicks off at Mobile World Congress on Monday, 2nd
March with a high-powered CEO panel exploring the topical issues and
challenges of driving, distributing, monetising and growing mobile
consumption of entertainment content. The panel, which will be held in
the main auditorium in the Hall 4 Conference Village at Fira Gran Via,
features speakers including:
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Philipp Humm, CEO, Vodafone Europe
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David Hose, CEO Rhapsody
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Rich Riley, CEO Shazam
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will.i.am, Global Music Artist, Entrepreneur and Founder and Chairman
of i.am+
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Moderator: Alice Enders, Enders Analysis
The MMIX continues with the official MWC15 Party on the night of Tuesday
3rd March, with performances by platinum-selling artists Rudimental headlining
with a DJ set, and international DJ and dance music legend Roger
Sanchez, among other artists. The MMIX party will be held at the
Italian Pavilion at Fira Montjuïc and tickets, which are in high demand,
are available for purchase at www.themmix.com
now.
The MMIX debate continues on Wednesday, 4th March with the
dedicated four-session MMIX Forum as part of the 4 Years From Now (4YFN)
event, which is devoted to innovation in the digital and mobile
ecosystem. The MMIX Forum will explore the current landscape for music
content, new and disruptive business models and innovation in the
recorded and live music sectors, in both mature and emerging markets.
The MMIX Forum speakers include executives and experts from streaming
platforms Deezer, Hungama, Psonar, Rdio, Rightster and Spotify; mobile
operators Deutsche Telekom, Digicel, Smart Communications and VimpelCom;
and others, including music festivals Sonar and The Great Escape,
specialist music app developers BioBeats and Eskimo, and label and dance
venue owner Ministry of Sound. The MMIX Forum sessions will be chaired
by industry leaders including Paul Brindley, co-founder and CEO of
renowned music consultancy Music Ally.
Michael O’Hara, Chief Marketing Officer of the GSMA noted: “We are
delighted to bring an exciting series of high-level speakers to examine
the many challenges of content distribution on mobile around the world
and to debate the potential of disruptive new business models, new
players, new formats and new multi-platform plays from a variety of
perspectives.”
Allan Cobb, Managing Director, UK, Momentum Worldwide, said: “The
MMIX is a great new discussion platform with a world-class entertainment
experience at the core. Smartphones and the desire for content anywhere
is driving global Internet access, fan experiences and brand engagement
to an unprecedented degree, so there is no better venue for the debate
about the future of content than at MWC.”
Bobby Simms, Founder and CEO of Popshop, comments: “We truly believe
that mobile innovation has the potential to revolutionise how music is
delivered, consumed and created, from both a creative and commercial
point of view; it is the future, so where better to unite the two than
at Mobile World Congress.”
For more information on The MMIX, including tickets for The MMIX party
on Tuesday 3rd March at Mobile World Congress, visit www.themmix.com.
For information on Mobile World Congress, including agendas and
registration, visit: www.mobileworldcongress.com.
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About the GSMA
The GSMA represents the interests of mobile operators worldwide, uniting
nearly 800 operators with more than 250 companies in the broader mobile
ecosystem, including handset and device makers, software companies,
equipment providers and Internet companies, as well as organisations in
adjacent industry sectors. The GSMA also produces industry-leading
events such as Mobile World Congress, Mobile World Congress Shanghai and
the Mobile 360 Series conferences.
For more information, please visit the GSMA corporate website at www.gsma.com.
Follow the GSMA on Twitter: @GSMA
About Momentum
It's not what brands say, but what they do that matters. People are no
longer satisfied with simply "hearing" a brand's message; now it's the
actual experiences had with a brand that define its
relevance—emotionally, socially and when it's time to buy. Momentum
Worldwide builds true meaning and connections by helping the best brands
in the world imagine, create, curate and manage their Total Brand
Experience. We do this with expertise in business and communications
strategy, idea and content creation, and flawless execution across every
possible touch point—including events, sponsorships, promotions,
advertising, shopper and retail, music, entertainment, social, digital,
product and package design and beyond. Part of the Interpublic Group of
Companies (NYSE:IPG), we operate in over 50 countries for partners
including American Express, Coca-Cola, Mondelez, Microsoft, Walmart,
William Grant & Sons and many more.
www.momentumww.com
#momentumww
About Popshop
We build and advise businesses to harness the power of creativity and
culture.
Popshop is a multinational media group with homes across the world’s
most vibrant cities. We are a family of experienced and innovative,
marketing and cultural specialists.
We believe through infectious ideas and passionate people we can
progress culture.
We know success in endeavours connected to music, entertainment and the
arts, lies in the symbiotic relationship between ART, MEDIA and COMMERCE
and in creating ideas that serve this grand purpose.
There is a better way. Help us prove it.
Get in touch: info@popshopagency.com
For Popshop news: @popshopagency
Copyright Business Wire 2015