Krispy Kreme (NYSE: KKD), a global retailer of sweet treats and
complementary beverages, and Massimo Zanetti Beverage USA , a leading
roaster of proprietary and private label coffee, tea and drink mix,
today announced a multi-year licensing agreement to roast and distribute
Krispy Kreme® Coffee for grocery, mass merchants and club stores.
Per the agreement, which was brokered by Krispy Kreme’s exclusive
licensing agency, Brand Central, 12oz branded bags of Krispy Kreme
ground coffee in Smooth, Decaf, and Rich blends are now available for
purchase at fine retailers throughout the United States, and online at
Amazon.com and soon at ShopMZB.com.
“Working with Massimo Zanetti Beverage USA to introduce new packaging
sizes and varieties of our ground coffee for at- home-brewing
underscores our continued commitment to bring our great tasting blends
to coffee consumers wherever they choose to shop,” said Mark LaBrecque,
Vice President of Marketing, Licensing and Consumer Packaged Goods at
Krispy Kreme.
“Krispy Kreme is a great brand with a very loyal fan base and we are
truly excited about the opportunity to be their roasting partner,” said
Brian Kubicki, Vice President of Marketing at Massimo Zanetti Beverage
USA. “We will utilize our coffee roasting expertise, existing retailer
relationships and vast distribution network to make it easy for their
fans to enjoy the great cup of coffee they have come to expect either
at-home or at the office.”
Krispy Kreme Coffee, made with 100% Arabica beans, is available in three
delicious blends perfectly crafted for any coffee drinking occasion.
Krispy Kreme Coffee can be purchased in 12oz ground coffee bags, K-cup®
packs and Ready-To-Drink Iced Coffee varieties at participating Krispy
Kreme doughnut shops, grocery stores, mass merchants and online at
KrispyKreme.com, Amazon.com, and Keurig.com. Find out more about Krispy
Kreme Coffee at KrispyKreme.com.
About Massimo Zanetti Beverage USA
Massimo Zanetti Beverage USA is among the nation’s largest coffee
roasters, with nationally recognized retail brands including Chock full
o’Nuts®, Hills Bros.®, Segafredo Zanetti®, MJB®, and Chase & Sanborn®.
With its headquarters and state-of-the art manufacturing facility
located in southeastern Virginia, the company produces proprietary and
private label coffee, tea and drink mix for customers in all retail
channels and food service throughout North America and around the world.
In addition Massimo Zanetti Beverage USA franchises Chock full o’Nuts®
Coffee Shops and Segafredo Zanetti Espresso® Cafés. Massimo Zanetti
Beverage USA is part of the Massimo Zanetti Beverage Group, the world’s
largest privately owned coffee group comprised of 40 companies operating
in over 35 countries. For more information, visit: www.mzb-usa.com.
About Krispy Kreme
Krispy Kreme is a global retailer of premium-quality sweet treats,
including its signature Original Glazed(R) doughnut. Headquartered in
Winston-Salem, N.C., the Company has offered the highest-quality
doughnuts and great-tasting coffee since it was founded in 1937. Krispy
Kreme is proud of its Fundraising program, which for decades has helped
non-profit organizations raise millions of dollars in needed funds.
Krispy Kreme has more than 1,000 retail shops in 24 countries around the
world.
Copyright Business Wire 2015