ATLANTA, March 9, 2015 (GLOBE NEWSWIRE) -- UPS (NYSE: UPS) today unveiled
a new positioning message, United Problem Solvers™, which
communicates the company's unique capabilities to solve problems
for all customers, ranging from small businesses to the largest
global enterprises.
"The scope of UPS services has expanded significantly in the
last few years," said Alan Gershenhorn, Executive VP and Chief
Commercial Officer. "We are continuing to change in response to
customers' needs. We're transforming UPS from a logistics provider
to a full-service partner that offers world class expertise and
capabilities that helps customers increase revenue; improve cash
flow; minimize lead time and reduce cost."
"Our employees solve customer problems by using the best mix of
proven analysis methods, innovative technologies and the company's
extensive global transportation network. We not only move goods
through all aspects of the supply chain, we also help our customers
approach their business problems to uncover new top line and bottom
line opportunities," said Gershenhorn.
UPS offers deep industry knowledge in several specialized
industry segments. These include healthcare, high tech, aerospace,
automotive, retail, professional services and industrial
manufacturing and distribution.
The following are three of several real-life customer stories
featured in the campaign:
- Ted Acworth, founder of Artaic in Boston, has revolutionized
the design and production process of intricate, designer
mosaics by implementing computer design and robotics. UPS helped
simplify this small business' inbound and outbound shipping
processes, saving the company eight hours a week that could be
redirected to customer service and business development. The
process begins with importing glass, stone and porcelain tiles from
India, China, Turkey and domestic locations. Then, once Artaic
turns these materials into one-of-a-kind designs,
UPS optimizes the speed and cost of shipping the
ready-to-install mosaics to customers around the world by
using a combination of ocean, air and ground transportation
with full tracking visibility.
- Mark Gilreath, founder and CEO of EndoChoice in Atlanta,
collaborated with UPS to identify scalable ways to improve workflow
and optimize inventory management. UPS helped Gilreath's company
uncover time- and money-saving efficiencies that facilitated
EndoChoice's growth from a start-up to $50 million company in just
six years. And when Gilreath's team identified a revolutionary
product that could help doctors eliminate colon cancer, they sought
the counsel of UPS to bring that product to market in under 18
months.
- Gilo Cardozo, founder of Gilo Industries Group in the UK,
develops aviation and engineering products for recreational,
commercial and military aviation customers.
Gilo relies on UPS for multi-modal transportation options,
customs clearance, consistent timely deliveries, and full supply
chain visibility so his team can focus on doing what they do best,
which is designing and building innovative engines, personal
jetpacks and the world's first practical flying car.
"The new United Problem Solvers campaign illustrates how our
more than 400,000 employees approach problems with expertise and
intense commitment to help customers," said Gershenhorn. "Our
essential message is to invite customers to challenge us with their
business problems. We are confident that we can offer insights that
will help them be more successful."
UPS's innovative problem solving capabilities and custom
logistics services are implemented through the power of its global
transportation network. That network serves 9.4 million customers
every day.
Specialty services leveraging or complementing UPS's
transportation network include:
- Extensive customs brokerage experience and dedicated trade
routes to quickly and efficiently export and import everything from
small consumer goods to automobiles and large industrial
manufacturing machinery.
- Global e-commerce solutions for business-to-business and
direct-to-consumer transactions that include returns management and
the ability for customers to change delivery times and
locations.
- Refrigerated and temperature-controlled shipping and
warehousing for products ranging from pharmaceuticals to food and
fresh-cut flowers.
- Cryogenic transportation, which keeps items for regenerative
medicine, gene therapy, biopharmaceutical research, and
reproductive health at -150°C for up to 10 days.
- Package Design and Test Lab which utilizes supply chain
modeling and simulation to determine optimum packaging for
shipments that range from food and household goods to specialty
products and equipment.
- FAA-certified employees for government and commercial air
operations.
- Financial products and insurance that protect product
investments and free up cash flow while goods are being
transported.
- End-to-end supply chain visibility and enhanced efficiency
through a comprehensive proprietary technology and a network of UPS
Ready® providers.
The campaign's television, print and online advertising debuts
in the United States in media surrounding the NCAA Basketball
Tournament. UPS is the Official Logistics Partner of the NCAA. The
campaign will subsequently appear in international markets
including China, Germany, Mexico and the United Kingdom.
The United Problem Solvers advertising invites customers to
"Bring us those things you're not sure how to pull off and you're
even less sure who to ask. Because we're in the pushing-what's
possible business. The how-do-I-get-this-startup-off-the-ground
business. The taking-your-business-global business. We're in the
problem-solving business."
The United Problem Solvers campaign was developed in partnership
with UPS's global advertising agency, Ogilvy & Mather.
About UPS
UPS (NYSE: UPS) is a global leader in logistics, offering a
broad range of solutions including the transportation of packages
and freight; the facilitation of international trade, and the
deployment of advanced technology to more efficiently manage the
world of business. Headquartered in Atlanta, UPS serves more than
220 countries and territories worldwide. The company can be found
on the Web at ups.com® and its corporate blog can be
found at Longitudes.ups.com. To get UPS
news direct, visit pressroom.ups.com/RSS.
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CONTACT: Matthew O'Connor
matthewoconnor@ups.com
404.828.8113
