TORONTO, ONTARIO--(Marketwired - Feb 23, 2015) - Technology and data company, Engagement Labs (TSX VENTURE:EL), creator of the eValue™ score, today released the top performing advertisers during the Oscars on Facebook and Twitter. Engagement Labs also measured the social media performance of the movies that were nominated for "Best Picture." Birdman walked away with winning Facebook and American Sniper walked away with the big prize at the end of the night with winning Twitter.
Social media has become one of the most effective ways for brands to leverage conversations with their audience. Leading up to the Oscars and throughout the awards ceremony, brands are spending their time, resources and millions of dollars to engage directly with their audience and support their ad campaigns through their social channels such as Facebook and Twitter.
Engagement Labs monitored all eight best picture nominees and 20 advertisers' social media activity on February 22, 2015 and found their eValue data, which measures their Engagement, Impact and Responsiveness. The top performers in each category on Twitter and Facebook include:
| Advertisers |
|
| Facebook |
Twitter |
| Coldwell Banker |
Netflix |
| Stella Artois - Anheuser-Busch |
Stella Artois |
| AARP |
Coldwell Banker |
| General Motors |
Sprint |
| McDonalds |
AT&T |
| Sonos |
Discover |
| XFINITY |
Comcast |
| Sprint |
Mars |
| JCPenney |
McDonalds |
| Disney |
Sonos |
| |
|
| Best Picture Nominees |
|
| Facebook |
Twitter |
| Birdman |
American Sniper |
| The Theory of Everything |
The Imitation Game |
| Selma |
Boyhood |
| American Sniper |
Selma |
| Whiplash |
|
"The Academy Awards are one of the biggest nights for brands to advertise; companies spend millions of dollars for a 30 second TV spot. That being said, it's also one of the biggest nights for social media, with viewers live tweeting and commenting on everything they're watching on the TV - including the commercials," said Bryan Segal, Chief Executive Officer of Engagement Labs. "Brands have the opportunity to capitalize on this second-screen experience by leveraging what's trending in the live broadcast through their own social channels. That is exactly what Netflix did on Twitter. Throughout the awards ceremony, Netflix engaged with their followers about the movies that won or were nominated that are available on their platform."
eValue™ is the global benchmark for social media scoring, leveraging more than 300 conventional social media metrics to provide a single comprehensive and benchmarked score for marketers, advertisers and broadcasters across the globe. The tool's three key metrics are Engagement, Impact and Responsiveness, benchmarked against 75,000+ handpicked verified brands.
About Engagement Labs
Engagement Labs' eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands' social media and digital marketing efforts. It's composed of a series of metrics and KPIs, among them: Engagement, Responsiveness and Impact, benchmarked against 75,000+ handpicked and verified brands.
Engagement Labs (TSX VENTURE:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter and YouTube. Engagement Labs maintains offices in Montreal, Toronto and Paris. www.engagementlabs.com / www.eValueanalytics.com