Athletic retailer The Finish Line, Inc. (NASDAQ: FINL) announced today a
mall-exclusive agreement with Reebok for the launch of its latest
running shoe innovation – the ZPump Fusion. An evolution of the iconic
technology first introduced to the market 25 years ago, the ZPump Fusion
will be available starting today at Finish Line stores nationwide and
online at finishline.com.
“Reebok has made great strides in innovation with the introduction of
its new ZPump Fusion,” said Jeff Morrell, senior vice president and
general merchandise manager at Finish Line. “Customization drives our
customer today and the ZPump offers a fresh take on this with a nod to
retro, which is also very much on-trend.” The ZPump
Fusion will debut at Finish Line in five colorways for men’s and
three for women’s.
This evolution of The Pump technology consists of a new, proprietary
air-filled cage that surrounds and forms to your foot. The ZPump Fusion
includes three key elements: The Pump technology, The Fusion Sleeve and
ZRATED outsole.
With The Pump technology, runners will benefit from the lightweight and
custom fit offered by the air-filled cage, which pumps up and molds to
the individual shapes and contours of the foot for a locked-in fit to
achieve maximum performance. The Fusion Sleeve is a four-way stretch
sleeve that holds together the key components of the ZPump Fusion. A
lightweight and seamless compression sleeve, it fuses The Pump
technology to the runner’s foot to provide improved comfort. The ZRATED
outsole was inspired by high-performance tires for increased control in
and out of turns, which is essential for any high tempo running shoe.
The ZPump Fusion was officially unveiled at Reebok’s cutting edge #GetPumped
event in New York City on March 4. The star-studded event featured MMA
athletes Jon Jones, Conor McGregor and Paige VanZant as well as
supermodel Hannah Davis and actor Adrian Grenier. The original inventor
of the Pump, Paul Litchfield, was also on hand to watch iconic
technology take the sneaker world by storm once again.
About The Finish Line, Inc.
The Finish Line, Inc. is a premium retailer of athletic shoes, apparel
and accessories. Headquartered in Indianapolis, Finish Line has
approximately 1,040 Finish Line branded locations primarily in U.S.
malls and shops inside Macy’s department stores and employs more than
14,000 sneakerologists who help customers every day connect with their
sport, their life and their style. Online shopping is available at www.finishline.com
and www.macys.com.
Mobile shopping is available at m.finishline.com.
Follow Finish Line on Twitter at Twitter.com/FinishLine
and “like” Finish Line on Facebook at Facebook.com/FinishLine.
Track loyalty points and find store and product information with the
free Finish Line app downloadable for iOS
and Android
customers.
Finish Line also operates the Running Specialty Group. This includes 75
specialty running stores in 16 states and the District of Columbia under
The Running Company, Run On!, Blue Mile, Boulder Running Company,
Roncker’s Running Spot, Running Fit, VA Runner, Capital RunWalk,
Richmond RoadRunner, Garry Gribble’s Running Sports, Run Colorado,
Raleigh Running Outfitters, Striders, Indiana Running Company and
JackRabbit Sports banners. More information is available at www.run.com
or www.boulderrunningcompany.com.
Forward-Looking Statements
This news release includes statements that are or may be considered
“forward-looking” within the meaning of Section 27A of the Securities
Act of 1933 and Section 21E of the Securities Exchange Act of 1934.
These forward-looking statements generally can be identified by the use
of words or phrases such as “believe,” “expect,” “future,” “anticipate,”
“intend,” “plan,” “foresee,” “may,” “should,” “will,” “estimates,”
“outlook,” “potential,” “optimistic,” “confidence,” “continue,”
“evolve,” “expand,” “growth” or words and phrases of similar meaning.
Statements that describe objectives, plans or goals also are
forward-looking statements.
All of these forward-looking statements are subject to risks, management
assumptions and uncertainties that could cause actual results to differ
materially from those contemplated by the relevant forward-looking
statements. The principal risk factors that could cause actual
performance and future actions to differ materially from the
forward-looking statements include, but are not limited to, the
company’s reliance on a few key vendors for a majority of its
merchandise purchases (including a significant portion from one key
vendor); the availability and timely receipt of products; the ability to
timely fulfill and ship products to customers; fluctuations in oil
prices causing changes in gasoline and energy prices, resulting in
changes in consumer spending as well as increases in utility, freight
and product costs; product demand and market acceptance risks;
deterioration of macro-economic and business conditions; the inability
to locate and obtain or retain acceptable lease terms for the company’s
stores; the effect of competitive products and pricing; loss of key
employees; execution of strategic growth initiatives (including actual
and potential mergers and acquisitions and other components of the
company’s capital allocation strategy); cybersecurity risks, including
breach of customer data; and the other risks detailed in the company’s
Securities and Exchange Commission filings. Readers are urged to
consider these factors carefully in evaluating the forward-looking
statements. The forward-looking statements included herein are made only
as of the date of this report and Finish Line undertakes no obligation
to publicly update these forward-looking statements to reflect
subsequent events or circumstances.
Copyright Business Wire 2015