Product Development and Design Are Key to the New RYU
VANCOUVER, BC /ACCESSWIRE / March 10, 2015 / RYU Apparel, Inc. (TSX VENTURE:RYU), a global, athletic tech-style apparel brand engineered for the fitness, training and performance of the multi-discipline athlete, is pleased to announce the launch of its new branding and logo.
Image: https://www.accesswire.com/uploads/RYU%20logo1.png
Created by our new internal brand team, our new logo is a perfect reflection of our brand values and company philosophy. The design is inspired by and rooted in a deep belief of authenticity. Modern, bold, beautiful and tough creates a genuine connection to our athletes. We celebrate the strength of the human body and spirit. The letters flow and connect seamlessly to three distinct segments throughout its visual path. Our brand's strength is communicated through a custom display face and the design incorporates a metaphor (located in the descender on the R) for climbing or descending. This descender is a perfect 37.5 degrees which is also the temperature at which the human body best performs. Over the next 3 months, look for our new logo as part of a complete rebranding process that sees a re-envisioned RYU across all of our athlete touch points.
For regular updates on RYU apparel, be sure to check out:
https://www.facebook.com/RYUapparel.
About RYU
RYU Apparel, Inc. is a global, athletic tech-style apparel brand engineered for the fitness, training and performance of the multi-discipline athlete. Designed without compromise, RYU exists to facilitate human performance. For more information, visit www.ryu.com.
On Behalf of the Board
RYU APPAREL, INC.
Marcello Leone, CEO, President and Chairman of the Board
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Statements regarding the future growth of RYU are "forward- looking statements," which are subject to risks and uncertainties, which may cause the actual results, performance or achievements of RYU to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These risks and uncertainties include, among others, that RYU's business plan is dependent on additional financing, which it may be unable to obtain on terms acceptable to RYU, changes in general economic or market conditions that could impact consumer demand for RYU's products, and RYU's ability to execute on its business plan. The material assumptions supporting these forward-looking statements include, among other things: RYU's ability to obtain any necessary financing on acceptable terms; timing and amount of capital expenditures; the enforcement of its intellectual property rights; continuation of current tax and regulatory regimes; current exchange rate and interest rates; and general economic and financial market conditions. Except as required by law, RYU undertakes no responsibility to update any of the forward-looking statements contained in this news release.
Contact:
Investor Relations
Tel: +1 877 367 0704
Email: ir@ryu.com
Hayden IR
hart@haydenir.com
917-658-7878
Media Inquiries
Public Relations
RYU Apparel, Inc.
Tel: +1 877 798 8326
Email:
pr@ryu.com
SOURCE: RYU Apparel, Inc.