Leading technology media company TechTarget, Inc. (NASDAQ: TTGT) today
announced the launch of Certified Safe™, a new brand trust solution for
all data-driven banner advertising campaigns running across the
company’s networks.
Powered by online ad tech provider AppNexus and ad verification service
Integral Ad Science (IAS), Certified Safe addresses the increasing risk
of non-human or “bot” activity across many advertising networks. Bot
activity is often related to the use of diluted third-party activity
data as the basis of audience targeting and may lead to a false sense of
ad clicks and program performance.
Certified Safe is the latest enhancement to TechTarget’s portfolio of
data-driven media solutions powered by IT Deal Alert Deal Data™, a
proprietary warehouse of more than 1 billion first-party IT purchase
intent activities from the company’s 120+ owned and operated websites.
Unlike competitor offerings that rely on un-sourced third-party data,
TechTarget’s Deal Data is 100% based on the direct research activity of
more than 150 million annual IT buyers within 5,000 granular IT topics.
Because TechTarget doesn’t resell this data to any outside providers,
banner campaigns powered by Deal Data yield 300-400% better performance
and higher conversion rates than competitor solutions.
“Over the years we’ve built a world-class advertising network based on
audience quality and tight alignment between independent content and
advertiser brands,” said Andrew Briney, Senior Vice President, Brand and
Custom Media. “While other ad networks and providers refuse to reveal
the source of their data, Certified Safe provides independent validation
that TechTarget is delivering not just industry-leading performance, but
performance from the right audience in the right mindset at the right
time.”
The TechTarget Certified Safe Pledge
Certified Safe is offered to all TechTarget customers using the
company’s data-driven banner targeting solutions. These solutions
leverage TechTarget first-party data on both individual IT buyers and
account-level activity to build highly targeted audience pools across
the company’s Core and Spoke network of IT and B2B sites. For each
campaign, TechTarget offers a 5-point Certified Safe Pledge to:
-
Deliver 100% of impressions to active TechTarget users and accounts
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Serve impressions exclusively on approved IT and B2B websites
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Monitor all campaigns daily to identify and remove fraudulent or
suspicious activity
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Optimize placements for performance and guarantee 100% delivery on
brand-safe sites
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Provide a campaign wrap-up report ensuring end-to-end visibility and
transparency
Certified Safe is automatically added for all data-targeted banner
campaigns worldwide and features advanced identification and analysis,
blocking and filtering and program optimization services, as well as an
IAS-sourced Certified Safe Report at the end of each campaign.
About TechTarget
TechTarget
(NASDAQ: TTGT) is the Web’s leading destination for serious technology
buyers researching and making enterprise technology decisions. Our
extensive global network of online and social media, powered by
TechTarget’s Activity Intelligence™ platform, allows technology sales
and marketing teams to leverage real-time purchase intent data to more
intelligently engage technology buyers and prioritize follow-up based on
active projects, technical priorities and business needs. With more than
120 highly targeted technology-specific websites and a wide selection of
custom advertising, branding, lead generation and sales enablement
solutions, TechTarget delivers unparalleled reach and innovative
opportunities to drive technology sales and marketing success around the
world.
TechTarget has offices in Atlanta, Beijing, Boston, London, Munich,
Paris, San Francisco, Singapore and Sydney.
To learn how you can engage with serious technology buyers worldwide,
visit techtarget.com and
follow us @TechTarget.
(C) 2015 TechTarget, Inc. All rights reserved. TechTarget and the
TechTarget logo are registered trademarks, and Activity Intelligence,
Spoke, and Certified Safe are trademarks of TechTarget. All other
trademarks are the property of their respective owners.
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