As the official burger of the NCAA and Final Four®, the BURGER KING®
brand is back for the second year in a row hailing Madness Your Way™
during NCAA® March Madness®. Following the successful “Watch Like a
King” campaign last year, the BURGER KING® brand is continuing its NCAA
partnership with a dedicated TV campaign and on-site activations during
the NCAA Final Four in Indianapolis.
This year, the BURGER KING® partnership features college basketball
legend Kenny Smith and TV personality Seth Davis in a new series of TV
spots promoting its 2 for $5 sandwich line up. The spots began airing on
March 9 and will run throughout the tournament.
BURGER KING® restaurants will also be front and center at Fan Fest in
Indianapolis for the NCAA Final Four®. Fans will be able to experience
autograph signings with college basketball icons and exclusive photo
opportunities on-site. Additionally, the BURGER KING® brand will give
NCAA Final Four® attendees the chance to experience Madness Your Way™
with free rides to the Indianapolis events in BURGER KING® branded
vehicles.
“We’re as thrilled to be a part of the March Madness experience as
college basketball fans are to see their team win the tournament,” said
Eric Hirschhorn, chief marketing officer, North America, Burger King
Corporation. “This is one of the most exciting times of the year.”
The BURGER KING® Final Four 2 for $5 line up is available now at
participating BURGER KING® restaurants nationwide. Guests can mix and
match their favorite premium sandwiches including the new Spicy Big Fish
Sandwich, BIG KING™ Sandwich, Big Fish Sandwich, Original Chicken
Sandwich and the YUMBO® Hot Ham & Cheese Sandwich at an unbeatable price.
The NCAA partnership includes BURGER KING® brand sponsorships of all 89
NCAA championships, including the NCAA Men’s Final Four.
About Burger King Worldwide
Founded in 1954, the BURGER KING® brand is the second largest fast food
hamburger chain in the world. The original HOME OF THE WHOPPER®, the
BURGER KING® system operates in approximately 14,000 locations serving
more than 11 million guests daily in approximately 100 countries and
U.S. territories. Almost 100 percent of BURGER KING® restaurants are
owned and operated by independent franchisees, many of them family-owned
operations that have been in business for decades. The BURGER
KING® brand is owned by Restaurant Brands International
Inc. (TSX,NYSE:QSR) one of the world's largest quick service restaurant
companies with approximately $23 billion in system sales and over 18,000
restaurants in approximately 100 countries and U.S. territories. To
learn more about Burger King Corporation, please visit Burger King
Corporation’s website at www.bk.com
or follow us on Facebook
and Twitter.
About the NCAA
The NCAA® is a membership-led nonprofit association of colleges and
universities committed to supporting academic and athletic opportunities
for more than 460,000 student-athletes at more than 1,000 member
colleges and universities. Each year, more than 54,000 student-athletes
compete in NCAA® championships in Divisions I, II and III sports. Visit www.ncaa.org
and www.ncaa.com
for more details about the Association, its goals and members and
corporate partnerships that help support programs for student-athletes.
The NCAA® is proud to have the following elite companies as official
Corporate Champions—AT&T, Capital One and Coca-Cola—and the following
elite companies as official Corporate Partners—Allstate, Buffalo Wild
Wings, Burger King, Buick, Enterprise, Infiniti, Kindle (Amazon), LG,
Lowe’s, Nabisco, Northwestern Mutual, Reese’s (Hershey’s), Unilever and
UPS.
NCAA, March Madness, Final Four, and Madness Your Way are trademarks of
the National Collegiate Athletic Association.
About CBS
CBS Sports, a year-round leader in television sports, broadcasts a
portfolio of events on the CBS Television Network, including the only
television network with two football packages: the NFL's American
Football Conference and “Thursday Night Football” games; THE NFL TODAY;
college basketball, including the NCAA Division I Men's Basketball
Championship; golf, including The Masters® and PGA Championship; college
football, including the SEC ON CBS; the U.S. Open Tennis Championships
and CBS SPORTS SPECTACULAR. In addition, the division includes CBS
Sports Network, a 24-hour national cable network; produces INSIDE THE
NFL for SHOWTIME; and partners with CBSSports.com in
creating a recognized leader among sports Internet destinations.
About Turner Sports
Turner Sports, a division of Turner Broadcasting System, Inc., is an
industry leader in the delivery of premium sports content across all
multimedia screens. Turner Sports’ television coverage includes the NBA,
Major League Baseball, NCAA Division I Men’s Basketball Championship,
NASCAR and professional golf. The company also manages some of the most
popular sports destinations across broadband and mobile platforms
including Bleacher Report and its top-rated Team Stream app, NCAA.com
and the critically-acclaimed NCAA March Madness Live suite of products,
PGA.com and the Sports Emmy Award-winning PGA Championship LIVE, as well
as an accompanying collection of mobile sites and connected device apps.
Turner Sports and the NBA also jointly manage NBA Digital, a robust
collection of offerings including NBA TV, NBA.com, NBA LEAGUE PASS, NBA
Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.
Visit the Turner Sports online pressroom for additional press
materials; follow Turner Sports on Twitter at @TurnerSportsPR.
Copyright Business Wire 2015