Project Hustle, the crowdfunding-inspired program by vitaminwater,
is calling all aspiring entrepreneurs, artists-in-training, dreamers and
future film directors to prepare their elevator pitch for the
opportunity to see that their dreams can become reality and the chance
to win up to a total of $500,000 (across ten finalists) to bring them to
life.
Beginning March 12 through April 30, applicants can submit their
business idea at www.projecthustle.com.
Alternatively, invited guests can deliver their business pitch live,
March 18-21, at The FADER FORT in Austin, in a unique “elevator”
activation that’s a first for this event. This simulated elevator is
designed to capture and record an elevator pitch in a setting that
physically represents the theme of Project Hustle.
Creators can submit their ideas in the following five categories: music,
film, fashion, art and technology, and the top ten best and brightest
ideas will be chosen by a panel of judges.
“Project Hustle is our way of supporting the dedication and tenacity of
our most driven fans, hustling to make their goals and dreams reality,”
explained vitaminwater Senior Brand Manager, Ryan Robertson. “vitaminwater
hustled its way from a small start-up in Queens, so we understand
first-hand that hard work is the only path to success, and now we want
to support those at the beginning of their journey. There’s no better
place to launch this program than at The FADER FORT – the epicenter of
creativity and innovation.”
This summer, vitaminwater will put the power into the public’s
hands to decide which finalists will potentially have their projects
funded up to $50,000 each, giving them a chance to come one step closer
to their ultimate goal. Beginning in July, participating vitaminwater
and vitaminwater zero™ bottle caps will contain a code that
people can enter online at www.projecthustle.com.
Each code holds a specific value, which can be allocated to one of the
ten finalists’ projects. Backers can be choosers, right?
No entrepreneur has made it to the top without some help, so as a thank
you, every valid code entered wins a prize that is tied to the value of
the code, ranging from: vitaminwater, tablets, wireless speakers,
streaming music and video subscriptions, tickets to top festivals, and
much more.
vitaminwater has been hydrating The FADER FORT as a partner for
four years. To keep up with the excitement at The FADER FORT, follow vitaminwater
(@vitaminwater) and The FADER (@thefader) on Twitter and Instagram. Keep
hydrating the hustle at www.vitaminwater.com,
and join the conversation at #hydratethehustle and #projecthustle.
For official contest rules, prizing information, odds of winning, and
more information, please visit: www.projecthustle.com
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and still
brands. Led by Coca-Cola, one of the world's most valuable and
recognizable brands, our Company's portfolio features 17 billion-dollar
brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater,
Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are
the No. 1 provider of sparkling beverages, ready-to-drink coffees, and
juices and juice drinks. Through the world's largest beverage
distribution system, consumers in more than 200 countries enjoy our
beverages at a rate of 1.9 billion servings a day. With an enduring
commitment to building sustainable communities, our Company is focused
on initiatives that reduce our environmental footprint, support active,
healthy living, create a safe, inclusive work environment for our
associates, and enhance the economic development of the communities
where we operate. Together with our bottling partners, we rank among the
world's top 10 private employers with more than 700,000 system
associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo,
visit our blog, Coca-Cola
Unbottled, at www.coca-colablog.com
or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
Copyright Business Wire 2015