Hilton Worldwide today announced the expansion of Hilton Huanying (huān
yίng) – a program that offers Chinese travelers a customized hospitality
experience during their stay – to more than 110 Hilton Worldwide
properties globally. As Chinese citizens make up the world’s largest
outbound travel market1 and are continually evolving in their
needs, Hilton has updated the Huanying program amenities and service
standards. These offerings meet the needs of the modern day Chinese
traveler, while maintaining the comforts that harken back to home. With
this expansion, Hilton Huanying – deriving its name from the Chinese
word for ‘welcome’ – will now greet guests at participating hotels under
brands including Hilton Hotels & Resorts, Waldorf Astoria Hotels &
Resorts, Conrad Hotels & Resorts and DoubleTree by Hilton in more than
30 countries and 65 cities popular among Chinese travelers, including
Tokyo, Seoul, London, Paris, New York and San Francisco.
“Huanying is an essential part of the Hilton hospitality promise,
welcoming Chinese travelers with a level of service and personalization
we know they expect and enjoy,” said Rob Palleschi, global head, full
service brands, Hilton Worldwide. “Since being introduced in 2011 at 51
properties in 13 countries, Huanying has empowered more than a million
Chinese travelers to explore new destinations with the comforts of home.
We are very proud of this program, and the benefits are clear. Chinese
travelers who stay at Huanying properties express a greater overall
satisfaction in their hospitality experience.”
Chinese outbound travel is expected to grow at an unprecedented pace,
with the number of outbound Chinese travelers expected to double from
100M to 200M by 20202, and Hilton is responding by enhancing
its Huanying program. Through its extensive field research, Hilton has
discovered that Chinese guests who stay at participating properties
expressed a substantial increase in customer satisfaction in areas
including service, accommodations, property loyalty and overall
experience. In fact, a third party survey found that Hilton is the
preferred hotel brand amongst Chinese travelers3.
“Driven by our in-depth knowledge of China, where we have been operating
hotels for over 25 years, and our position as a global hospitality
company with over 4,300 hotels operating in 94 countries, we have a
unique advantage in addressing the needs of the Chinese travelers,” said
Martin Rinck, president, Asia Pacific, Hilton Worldwide. “With this in
mind, we applied our comprehensive understanding of where Chinese
travelers like to visit and what they look for when they stay at a
hotel, in order to develop a tailor-made service that better meets the
needs of our Chinese guests, in the form of Hilton Huanying.”
In order to continue to best serve the needs of the evolving Chinese
traveler, Huanying program offerings have been expanded to include
additional locations, expanded traditional breakfast options and a
24-hour interpretation service that Mandarin-speaking guests may access
during their travels.
These offerings were added while maintaining Huanying’s focus on three
signature hospitality touch points: the arrival experience, guest room
amenities and the breakfast experience. The complete list of Huanying
offerings include:
ARRIVAL EXPERIENCE
-
Huanying Greeting: a welcome note in Simplified Chinese
-
Mandarin interpretation service
-
Many properties offer Mandarin speaking team member(s) as well
GUEST ROOM AMENITIES
-
Tea kettles
-
Jasmine tea
-
Slippers
-
Dedicated Mandarin-speaking television channel
BREAKFAST EXPERIENCE
-
Two varieties of congee with condiments, fried rice or fried noodles,
a dim sum selection, fried dough fritters (crullers), hard boiled
eggs, Chinese tea, fresh fruit and soy milk
-
Chinese culinary utensils including chopsticks, Chinese spoons and a
soy sauce dish
Travelers may access a list of participating Hilton Huanying hotels at www.hilton.com.cn/huanying.
To download images and access more information, visit http://news.hilton.com/huanying.
Information in Chinese is available at www.hilton.com.cn
and http://news.hilton.com.cn/huanying.
About Hilton Worldwide
Hilton Worldwide (NYSE: HLT) is a leading global hospitality company,
spanning the lodging sector from luxury and full-service hotels and
resorts to extended-stay suites and focused-service hotels. For 95
years, Hilton Worldwide has been dedicated to continuing its tradition
of providing exceptional guest experiences. The company's portfolio of
twelve world-class global brands is comprised of more than 4,300
managed, franchised, owned and leased hotels and timeshare properties,
with more than 715,000 rooms in 94 countries and territories, including
Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels
& Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree
by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels,
Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand
Vacations. The company also manages an award-winning customer loyalty
program, Hilton HHonors®. Visit news.hiltonworldwide.com
for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide,
www.twitter.com/hiltonworldwide,
www.youtube.com/hiltonworldwide,
www.flickr.com/hiltonworldwide,
and www.linkedin.com/company/hilton-worldwide.
About Hilton Hotels & Resorts
Founded in 1919 as the flagship brand of Hilton Worldwide, Hilton Hotels
& Resorts continues to build upon its legacy of innovation by developing
products and services to meet the needs of savvy global travelers at
more than 550 hotels across six continents. Hilton is the stylish,
forward-thinking global leader in hospitality with Team Members shaping
experiences in which every guest feels cared for, valued and respected.
Access the latest news at news.hilton.com
and begin your journey at www.hilton.com
or www.hilton.com/offers
for the latest hotel specials. Hilton Hotels & Resorts is one of Hilton
Worldwide’s 12 brands.
References
1. China Outbound Tourism in 2013. (2013, January 1). Retrieved February
27, 2015, from http://www.travelchinaguide.com/tourism/2013statistics/outbound.htm
2. CLSA: US Lodging Sector Outlook (Oh, J., 20 January 2015,
p. 1)
3. CLSA: US Lodging Sector Outlook (Oh, J., 20 January 2015,
p. 1, chart 1)
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150317005295/en/
Copyright Business Wire 2015