Marcus
Theatres®, a division of The
Marcus Corporation (NYSE:MCS), announced today that membership in
its Magical Movie Rewards® (MMR) Program reached 1,000,000 in
less than a year’s time. In addition to building the program quickly,
the company is clearly making a connection with members, as more than
one third (36 percent) of transactions since program inception are from
registered members of the loyalty program.
“Membership in the Magical Movie Rewards Program grew more quickly than
we could have imagined,” said Rolando Rodriguez, president and chief
executive officer of Marcus Theatres. “Based on the size of our circuit,
reaching 1,000,000 members in less than a year’s time is truly
meaningful.”
Designed to enhance the movie-going experience for customers, Marcus
Theatres released this user-friendly program across its 55-theatre
network on March 31, 2014. The MMR loyalty program allows members to
earn points and rewards and access special offers, including:
-
No Fees for Online or Mobile Ticketing – Loyalty card members
avoid any ticketing fees that traditionally come with online or mobile
purchases, simply by becoming a member.
-
Ticketing and Screening Opportunities – Pre-release,
member-only screenings are available for MMR members.
-
Concession Offers – Members receive free popcorn on $5 Tuesdays
and free refills on fountain drinks every day. In addition, customers
receive targeted offers on various concession purchases.
As a way to recognize the one millionth member, Marcus Theatres is
rewarding the lucky winner from the Village Pointe Cinema in Omaha,
Nebraska with an annual pass and merchandise. Other loyalty members are
eligible to receive free popcorn – 1,000,000 kernels – which translate
into hundreds of large popcorns, randomly awarded to MMR cardholders
across the circuit.
“Although we are excited to reach 1,000,000 members, the value goes way
beyond the number,” said Rodriguez. “The program allows us to better
customize and target information as we communicate to each member. This
ensures the prompt delivery of relevant information and already has
resulted in very successful campaigns as we strive to be the most
customer-engaging loyalty program in the industry.”
About Marcus Theatres
Marcus
Theatres®, a division of The
Marcus Corporation (NYSE:MCS), is the fifth largest theatre circuit
in the United States and currently owns or operates 685 screens at 55
locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North
Dakota and Ohio. For more information, please visit www.marcustheatres.com
and follow the company on Facebook
and Twitter
(@Marcus_Theatres).
About The Marcus Corporation
Headquartered in Milwaukee, Wisconsin, The
Marcus Corporation is a leader in the lodging and entertainment
industries, with significant company-owned real estate assets. In
addition to its Marcus
Theatres division, the company’s lodging division, Marcus®
Hotels & Resorts, owns and/or manages 20 hotels, resorts and
other properties in 11 states. For more information, visit the company’s
web site at www.marcuscorp.com.
Certain matters discussed in this press release are “forward-looking
statements” intended to qualify for the safe harbors from liability
established by the Private Securities Litigation Reform Act of 1995.
These forward-looking statements may generally be identified as such
because the context of such statements include words such as we
“believe,” “anticipate,” “expect” or words of similar import. Similarly,
statements that describe our future plans, objectives or goals are also
forward-looking statements. Such forward-looking statements are subject
to certain risks and uncertainties which may cause results to differ
materially from those expected, including, but not limited to, the
following: (1) the availability, in terms of both quantity and audience
appeal, of motion pictures for our theatre division, as well as other
industry dynamics such as the maintenance of a suitable window between
the date such motion pictures are released in theatres and the date they
are released to other distribution channels; (2) the effects of adverse
economic conditions in our markets, particularly with respect to our
hotels and resorts division; (3) the effects on our occupancy and room
rates of the relative industry supply of available rooms at comparable
lodging facilities in our markets; (4) the effects of competitive
conditions in our markets; (5) our ability to achieve expected benefits
and performance from our strategic initiatives and acquisitions; (6) the
effects of increasing depreciation expenses, reduced operating profits
during major property renovations, impairment losses, and preopening and
start-up costs due to the capital intensive nature of our businesses;
(7) the effects of adverse weather conditions, particularly during the
winter in the Midwest and in our other markets; (8) our ability to
identify properties to acquire, develop and/or manage and the continuing
availability of funds for such development; and (9) the adverse impact
on business and consumer spending on travel, leisure and entertainment
resulting from terrorist attacks in the United States or incidents such
as the tragedy in a movie theatre in Colorado in July 2012.
Shareholders, potential investors and other readers are urged to
consider these factors carefully in evaluating the forward-looking
statements and are cautioned not to place undue reliance on such
forward-looking statements. The forward-looking statements made herein
are made only as of the date of this press release and we undertake no
obligation to publicly update such forward-looking statements to reflect
subsequent events or circumstances.
Copyright Business Wire 2015