SALT LAKE CITY, UT / ACCESSWIRE / March 19, 2015 / In 2015, the emergence of a new kind of cosmetics market has brought the make-up and personal care products industries surging back from the dark days of the last decade, and several up-and-coming companies are riding that wave of success with the introduction of exciting new products.
Stores like Sephora and Ulta (NASDAQ: ULTA) have bridged the gap between budget drug store make-up shopping, and the luxury treatment of designer brand cosmetics stores. Thanks to the Internet and social media, today's younger generations are far more informed when it comes to their purchases. Their savvy shopping methods, coupled with their desire for a hands-on approach to cosmetics, have given rise to a new middle ground of try-it-before-you-buy-it personal care department stores.
This trend has both revolutionized and revitalized the industry, with new, exciting companies quickly making a name for themselves, and certain industry veterans reporting some of their best sales numbers in years.
One of the most notable products in this market is REJUVEL 3D; a revolutionary facial repair cream by Rejuvel Int'l, Inc., that uses a NASA patented process to produce a regenerative stem cell extract using the NASA Rotating Wall Vessel Bioreactor. This technology was licensed by Rejuvel's parent company Technology Applications International Corporation, from the National Aeronautics and Space Administration and Administrators of the Tulane Educational Fund under U.S. Patent Nos. 6,730,498 and 6,485,963 B1 and 6,673,597 B2, for use by its wholly owned subsidiary, Rejuvel Int'l, Inc. to market and sell topical skin care products.
REJUVEL 3D recently became a media sensation when it was prominently featured on Yahoo! Beauty, the Bill Maher show, and at the Academy Awards, where it was included in the "swag bag" handed out to A-List celebrity presenters at the show.
Rejuvel's parent company, Technology Applications International Corporation (OTCBB: NUUU), trades at $0.87 per share . The company's celebrity associations have put it on a similar track to the Estee Lauder Company (NYSE: EL), a juggernaut whose bread and butter has always been its partnership with beautiful spokes models like Gwyneth Paltrow and Elizabeth Hurley. EL, along with Revlon (NYSE: REV), which recently put up promising profits, profiles as a veteran company that have been given a boost by the latest department store trends. Both of these cosmetics giants recently became top picks of several industry analysts going into the new quarter.
But more affordable options can be found on the market as well, and some of them feature flagship products, which, like REJUVEL 3D, are fashioned from new, innovative technologies. Revita shampoo by DS Healthcare (NASDAQ: DSKX) uses state-of-the-art biotechnology to nourish hair. The company recently announced the discovery of a new peptide that can aid in hair regrowth and treatment, planning to use it in subsequent products. DS Healthcare trades at .94 with a market cap over 15M.
Lifevantage Corporation (NASDAQ: LFVN) is another smaller company thriving in the now-expansive new personal care industry. It currently trades at 0.82 per share with a 80.5M market cap. The company's Nrf2 ingredient is a proprietary agent that works to make its vitamins and supplements stronger. While the company has not maintained the media spotlight the way that REJUVEL has, DS Healthcare's products have been featured on network television.
While there are several personal care product giants that are thriving in this new try-it-before-you-buy it marketplace, several options are available to investors, the most prominent of which is NUUU, makers of REJUVEL. Their products even use environmentally conscious materials, capitalizing on yet another hot industry trend. Identifying which young companies have the potential to be the next big thing is one of the most difficult tasks, but beginning the search in the hot market of personal care products may present a wise opportunity.
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SOURCE: Seraphim Strategies