Allison+Partners today announced the promotion of two senior executives
who will help guide the agency’s continued global expansion. Jonathan
Heit, a co-founder, president and senior partner, has been elevated to
president, Americas. Heit will oversee Allison+Partners’ North American
operations, while exploring opportunities to build an agency footprint
in South America. Matthew Della Croce, senior partner and global head,
corporate practice, has been elevated to president, Europe and Global
Corporate. In this role, Della Croce will lead the continued growth of
the corporate practice globally, as well as accelerating the agency’s
expansion in Europe.
“As we further advance our presence in global markets, it’s critical we
have leadership in place with experience leading cross-geographic teams,
a track record in serving global clients, and an understanding of our
unique culture,” said CEO Scott Allison. “Jonathan and Matt are ideally
suited to help lead Allison+Partners into its next chapter of success.”
Heit is a founding partner and has served as president since 2011. In
recent years, the agency has experienced explosive growth and doubled
annual revenues from $19 million to $37 million. Heit established and
served as global head of the agency’s technology practice, and has been
instrumental in evolving its digital capabilities. He also remains
actively involved in clients including Samsung, Mozilla and iRobot.
“Allison+Partners has emerged as a global player in one of the most
exciting periods in the history of communications, and our ability to
innovate and stay ahead of the curve has been paramount to our success,”
said Heit. “I look forward to working closely with our incredibly
talented GMs and practice area heads to ensure they have the resources
necessary to continue to thrive in this environment, as well as
launching the agency in South America.”
Della Croce founded the agency’s corporate practice in 2009. During his
tenure, the practice has expanded its capabilities to include corporate
branding, crisis management, financial communications and employee
engagement, winning such clients as UL, PKWare and RetailMeNot. Della
Croce also drove the agency’s expansion into London, helping to
quadruple the office’s revenues, and heralded the agency’s foothold in
France last year.
“Clients in the European marketplace are looking for an alternative to
both the large, monolithic holding company-owned agencies and small,
single geography firms,” said Della Croce. “Allison+Partners is
perfectly positioned as a fast-growing, global midsize agency to deliver
award-winning work and a strong workplace culture to attract the best
talent and clients.”
About Allison+Partners
Allison+Partners, an MDC Partners company, is a global communications
firm driven by a collaborative approach to innovation and creativity.
Named “2015 Most Innovative Agency of the Year” and “2014 Agency of the
Year” by The Holmes Report, the firm is organized around seven
practices: Consumer Marketing, Corporate, Global China Practice, Health
+ Wellness, Public Affairs, Social Impact, and Technology and has
offices in San Francisco, New York, London, Beijing, Shanghai, Paris,
Lyon, Singapore, Chicago, Washington D.C., Silicon Valley, Seattle,
Dallas, Los Angeles, Atlanta, Phoenix, Portland and San Diego. The firm
also has a network and deep affiliations with firms worldwide through MDC
Partners (NASDAQ: MDCA, Toronto Stock Exchange: MDZ.A), a
progressive marketing and communications network, championing the most
innovative entrepreneurial talent. Visit us at: www.allisonpr.com.
Copyright Business Wire 2015