PBteen,
a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands,
has launched its exclusive collaboration with Kelly Slater, the
11-time world surfing champion. This new capsule collection, available
at PBteen.com today, is the most eco-conscious assortment that Pottery
Barn has ever made and marks Slater’s introduction into the world of
home furnishings. To celebrate Earth Day and this collection debut,
PBteen invites teens to share photos of how they are making an
environmental difference via Instagram with #HowIHelpTheEarth and
@pbteen for a chance to win a $250 PBteen gift card.
Kelly Slater for PBteen Point Break Quilt & Sham (Photo: Business Wire)
Kelly Slater’s genuine passion for sustainability is at the heart of the
Kelly Slater for PBteen collection. Combining PBteen’s fresh and
authentic designs with Slater’s commitment to global conservation, the
assortment was inspired by a desire to reduce environmental impact. The
collection boasts more than 40 pieces, including furniture built with
FSC-certified wood, rugs made with recycled fibers, and bedding composed
of certified 100% organic cotton. Environmentally responsible materials
have also been incorporated into the packaging and store marketing for
the collection. The assortment ranges from $29.00 to $1,999.00 and also
includes categories such as wall décor, lighting, decorative pillows and
jewelry storage.
"I'm really excited to be working with PBteen,” said Kelly Slater. “I’m
honored that PBteen has seen me as someone who can help a broader
audience understand the need to use recycled, repurposed and organic
materials. Global conservation is a focal point of the capsule
collection and it falls right in line with the change and direction I’m
working towards, on a professional and personal basis. In collaborating
with PBteen, we are creating a subtle and natural feel with this
collection - something that has an authentic appeal for teens and their
parents alike.”
“We are thrilled to collaborate with Kelly Slater on this collection as
there isn’t a better ambassador for the surf lifestyle,” said Sandra
Stangl, President, Pottery Barn Brands. “As a mother of teen-aged kids
who are avid surfers, I have seen the rise of the surf movement up close
and feel this is not just a trend, but a way of life.
While collaborating with Kelly, he challenged our team to bring
sustainability to every part of the Kelly Slater for PBteen
collection. We are proud to say this is the most environmentally
responsible collection we have brought to market to date. We believe
it’s empowering to show tweens and teens, regardless of whether they
surf, that they can make a difference for the world’s resources by being
mindful of their personal choices.”
The Kelly Slater for PBteen collection features an array of
eco-conscious décor and home furnishings that bring authentic surfer
style indoors. Collection highlights include the Latitude Lounger
crafted in the U.S.A. with recycled cotton upholstery and foam that’s
been reclaimed from the automotive industry, the Dover Storage Bed made
with FSC-certified wood, and the Shoreline Wind Chime crafted with found
driftwood and recycled copper. Surf inspiration can be seen throughout
the collection, with details such as a lifeguard tower-inspired table
lamp and a point break wave-inspired quilt & sham. Lastly, the
collection includes the 100% organic Surf Spot Pillow Covers that
highlight Slater’s favorite surfing locations.
Launch Details:
-
The product collection, as well as Kelly Slater behind-the-scenes
footage and interviews, are available today at PBteen.com/KellySlater.
-
The collection has launched with exclusive PBteen videos featuring as
its soundtrack, Ben Howard’s song “Old Pine”, and can be viewed at PBteen.com/Kelly-Slater-Videos.
-
The collection will be featured in all PBteen
stores starting on April 3rd.
-
The PBteen catalog will feature the collection starting on April 7th.
-
Earth Day Contest: Share photos of how you are making a difference in
the world for a chance to win a $250 PBteen gift card. Entrants must
upload a photo to Instagram with the tag #HowIHelpTheEarth and @pbteen
for a chance to win.
-
Follow PBteen on Instagram
@pbteen and #kellyslater4pbteen or follow Facebook
Pottery Barn Teen – PBteen to get exclusive access to our Kelly Slater
campaign throughout the month of the April.
ABOUT PBTEEN
PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands,
launched in 2003 and is the first home retailer to focus exclusively on
the teenage market. Designed to fully furnish bedrooms,
study
and lounge
spaces for tweens and teens, PBteen provides fresh, fashionable options
to appeal to varying teenage tastes. Categories include: bedding,
window
treatments, rugs,
lighting,
gear,
decorative
accessories, storage
and organization solutions, and furniture including beanbag
chairs. PBdorm,
launched in 2010, is an exclusive collection that offers dorm
furniture and essentials. This collection includes XL
twin sheets, lighting,
seating,
storage
bins and organization solutions, and other accessories designed to
help teens turn their dorm room into their ultimate home away from home.
PBteen products are available through direct mail catalogs, e-commerce
site PBteen.com
and at eighteen U.S. retail
stores. PBteen currently offers international shipping to customers
worldwide. PBteen has an active following on Facebook,
Twitter,
YouTube,
Pinterest,
Instagram,
PBteen
♥ and its new blog theStyleHouse.
Additionally, PBdorm has a dedicated Facebook,
Pinterest
and Instagram
presence, as well as a blog Style
Major. PBteen is headquartered in San Francisco, California.
ABOUT WILLIAMS-SONOMA, INC.
Williams-Sonoma, Inc. is a specialty retailer of high-quality products
for the home. These products, representing eight distinct merchandise
strategies – Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm,
PBteen, Williams-Sonoma Home, Rejuvenation, and Mark and Graham – are
marketed through e-commerce websites, direct mail catalogs and 601
stores. Williams-Sonoma, Inc. currently operates in the United States,
Canada, Australia and the United Kingdom, offers international shipping
to customers worldwide, and has unaffiliated franchisees that operate
stores in the Middle East and the Philippines.
ABOUT KELLY SLATER
Kelly Slater is the best competitive surfer of all time. He has garnered
an unprecedented 11 WSL World Championships, 54 World Championship Tour
victories, and 2 X-Games Gold Medals, totaling over 20 years of
dominance. Aside from his competitive accomplishments, Kelly’s
free-surfing, out-of-the-box maneuvers, and spontaneous approach to
surfing continue to change how people surf and view the sport. Kelly has
not only changed the sport forever, but has also redefined the archetype
of a surfer through his professionalism, style, and character. He is a
true champion considered by many to be the most influential surfer in
history.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150401005192/en/
Copyright Business Wire 2015