iHeartMedia today shared the latest social media engagement data results
from its iHeartRadio
Music Awards, which took place at the historic Shrine Auditorium in
Los Angeles on March 29. This year, the awards generated more than 14
billion social media impressions throughout the promotional period of
the show, nearly 75 percent more than last year's 8.5 billion and almost
triple that of the Academy Awards.
"The social success of the iHeartRadio Music Awards was fueled by our
local radio stations and personalities engaging in a live, real-time
conversation with fans before, during and after the awards, both on-air
and through social," said Chris Williams, Chief Product Officer for
iHeartRadio. "We also engaged with fans through new social integrations
including live behind-the-scenes Twitter Periscope broadcasts and an
iHeartAwards Snapchat "Our Story" which was populated by the audience,
nominated artists and Ryan Seacrest, whose backstage snaps kept viewers
coming back for more."
According to Nielsen Twitter TV Ratings, the iHeartRadio Music Awards
held strong as the No. 1 trending show of the week surpassing the
Nickelodeon's Kids' Choice Awards, Pretty Little Liars, Scandal and The
Walking Dead Finale. Top trending Twitter topics for the night of the
awards include:
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Worldwide: #iHeartAwards, #iHeartRadioMusicAwards, #Innovator
Award, #Country Song of the Year, #JamieFox, BestLyrics, Justin
Timberlake, Rih Rih, Madonna and Taylor Swift
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U.S.: #iHeartAwards, #iHeartRadioMusicAwards, Meghan Trainor,
Kelly Clarkson, Nick Jonas, Heartbeat Song and Country Song of the year
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Local: #iHeartRadioMusicAwards (Honolulu; New York; D.C.;
Chicago; Philadelphia; Atlanta; Boston; Miami; Detroit; Dallas;
Austin; Orlando; Houston; Los Angeles; Albany, N.Y.; Fresno, Calif.;
Albuquerque, N.M.), #iHeartAwards – (Jacksonville, Fla.; Cleveland,
Ohio; Minneapolis, Minn.; Albany, N.Y.; West Palm, Fla.; Dayton, Ohio;
Tulsa, Okla.; Riverside, Calif.)
The iHeartRadio Music Awards also had great broadcast ratings. It was
the No. 1 rated show in 18-49’s across the Big 4 broadcast networks, was
up 21 percent in its time slot, and gave NBC its first Sunday night win
since the SNL 40th Anniversary on February 15.
The iHeartRadio Music Awards celebrated the hottest music and artists
heard across its broadcast radio stations as well as on iHeartRadio
which delivers everything listeners want in a free all-in-one platform:
instant access to 2,000 Live Radio Stations across the country,
user-created Custom Stations inspired by 800,000 artists and 20 million
songs, thousands of curated digital stations and Shows & Personalities
featuring on-demand news, talk and entertainment content.
Visit iHeartRadio.com/awards
to see performance highlights and check out all the night's winners.
About iHeartMedia
With 245 million monthly listeners in the U.S., 97 million monthly
digital uniques and 196 million monthly consumers of its Total Traffic
and Weather Network, iHeartMedia has the largest reach of any radio or
television outlet in America. It serves over 150 markets through 858
owned radio stations, and the company’s radio stations and content can
be heard on AM/FM, HD digital radio, satellite radio, on the Internet at
iHeartRadio.com and on the company’s radio station websites, on the
iHeartRadio mobile app, in enhanced auto dashes, on tablets and
smartphones, and on gaming consoles.
iHeartRadio, iHeartMedia’s digital radio platform, is the No. 1
all-in-one digital audio service with over 500 million downloads; it
reached its first 20 million registered users faster than any digital
service in Internet history and reached 60 million users faster than any
other radio or digital music service and even faster than Facebook. The
company’s operations include radio broadcasting, online, mobile, digital
and social media, live concerts and events, syndication, music research
services and independent media representation.
Copyright Business Wire 2015