News Press Releases

New Safety 1st Stroller Design Gives Busy Parents an Extra Hand

T.DII.A | April 7, 2015

Step and Go Travel System is the Easiest Stroller You'll Ever Open The only step-to-open design on the market

FOXBORO, Mass., April 7, 2015 /PRNewswire/ -- During the last decade, parents' lifestyles have dramatically changed and Dorel Juvenile, a segment of Dorel Industries (TSX: DII.B, DII.A), and the world's largest juvenile products manufacturer, has created a way to make mobility a little easier. Today the company announced an innovative travel system solution for modern day parents and caregivers: the Safety 1^st Step and Go^™ Travel System, featuring the onBoard^™35 infant car seat. A first-of-its-kind stroller that features the only step-to-open design on the market, allowing for hands-free setup and easy on-the-go travel. In addition, the Safety 1^st Step and Go, available exclusively at Babies"R"Us^®, is the only stroller to offer a machine-washable and dryer-safe stroller seat pad.

Safety 1st Step and Go Travel System - Scarlet Red

"The Step and Go was developed as an easy solution for the new generation of parents and caregivers who are always on the move," said Lisa Abdinoor, Channel Marketing Leader at Safety 1^st. "It's our mission to provide safe, convenient and innovative products that make taking care of baby easier, and the Step and Go certainly delivers on that promise."

Additionally, Paul Powers, CEO of Dorel Juvenile USA shared his excitement about the launch of the Safety 1^st Step and Go: "We are thrilled to be kicking off 2015 with this innovation in the juvenile mobility space. This product gets at the heart of a key piece of insight we identified with our target consumer, noting that parents are busy and have their hands full. The Step and Go takes the worry out of strolling and allows parents and caregivers to enjoy moments with their children."

Further confirming the company's consumer findings, the Pew Research survey finds 40% of working mothers and 34% of working fathers say they always feel rushed. With parents' hands full, the Step and Go's proprietary foot pedal unlocks and opens the stroller simply with one press, leaving hands free for the baby, groceries or diaper bag. The onBoard 35 infant car seat features QuickClick™ technology, allowing the car seat to attach easily and securely onto the stroller with one click. Rounding out its notable features, the Step and Go also includes a large storage basket and a one-hand pull-to-fold motion.

The Step and Go Travel System is available exclusively at Babies"R"Us^® stores nationwide and online at Babiesrus.com in five bold colors, including Scarlet Red, Minty Fresh, Magenta Rose, Putty and Isle of Capri. For more information, please visit www.stepandgostroller.com, or purchase directly on the Babies"R"Us website. This collection will also become available at Babies"R"Us, Canada in July.

About Dorel Juvenile
Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle company. Dorel creates style and excitement in equal measure to safety, quality and value. The company's lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting products. At Dorel Juvenile, we Care for Precious Life. Our powerfully branded products include global brands Safety 1st, Quinny, Maxi-Cosi, Bébé Confort and Tiny Love, complemented by regional brands such as Cosco and Infanti. In Dorel Sports, brands include Cannondale, Schwinn, GT, Mongoose, Caloi, IronHorse and SUGOI. Dorel's Home Furnishings markets a wide assortment of both domestically produced and imported furniture products, principally within North America. Dorel has annual sales of US$2.7 billion and employs approximately 11,500 people in facilities located in twenty-five countries worldwide.