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TORONTO, April 9, 2015 /CNW/ - Discovery puts the power tools in viewers' hands as the network revealed today an innovative component to its new Canadian series BLOOD, SWEAT & TOOLS, premiering Monday, April 13 at 10 p.m. ET/PT. In a do-it-yourself (DIY) television first, viewers will be deeply integrated into the on-screen action by voting LIVE during the season finale to decide which of the program's five inept home renovating couples will be declared "Most Improved", and take home the $50,000 cash prize. And while the five teams compete during the first eight weeks of the series, all handyman wannabee viewers can increase their influence by earning additional votes while showing off their own renovation expertise and experience the TV challenges and trivia themselves on the dedicated BLOOD SWEAT & TOOLS online platform, The Gamebench.
Votes can be cast immediately following the broadcast of the penultimate episode on June 1 - and throughout the finale broadcast airing Monday, June 8 at 10 p.m. ET/PT – in several ways: via The Gamebench; on Twitter using the particular team's hashtag; via the show's Facebook page; and by text. Playing along on The Gamebench, viewers will also earn additional votes to cast and have a greater say in choosing the winning pair. The more viewers play, the more votes they earn to cast. Officially launching in lockstep with the series debut on Monday, viewers can now sign in to The Gamebench's desktop or mobile platforms to register for the series' complementary digital entertainment experience.
Designed and developed by Toronto's Jam3 in association with Discovery's digital group, The Gamebench offers a beautifully designed desktop and mobile experience featuring "Tool Up! Trivia" and "Extreme Challenges", along with episode extras, competitor tracking, cast info, leaderboard, previews, and more.
**Media Note** Screeners, photography, and press kit for BLOOD, SWEAT & TOOLS available online at BellMediaPR.ca.
About BLOOD, SWEAT & TOOLS
From the producers of MASTERCHEF CANADA and CANADA'S WORST DRIVER comes the new series BLOOD, SWEAT & TOOLS, featuring a lively battle among five of Canada's most inept home renovating couples competing for a $50,000 cash prize. Airing Mondays at 10 p.m. ET/PT beginning April 13 on Discovery, the hilarious nine-episode season is filled with chaotic challenges that test domestic bliss. The five couples competing are Tyler and Danielle of Woodstock, Ont.; Nicole and Jake of Mission, B.C.; Fabian and Luayn of Teeterville, Ont.; Steve and Richelene of Winnipeg; and Jesse and Holly of Penetanguishene, Ont.
Set in the iconic cottage country of Northern Ontario, BLOOD, SWEAT & TOOLS features duos of hapless handypersons performing all manner of home renovation challenges, from installing toilets and outdoor showers, to building gazebos and repairing roofs. The teams work to impress three experts - Rob Koci of Canadian Contractor magazine, fourth-generation tradesman and carpenter, Helder Brum, and power tool expert Hillary Manion - with Do It Yourself (DIY) home repair projects in a bid to be named "Most Improved." The couples must perform these DIY tasks quickly and to exacting specifications. Then, following eight episodes of hammering it out to stay alive in the competition, the final decision is left up to Canada with viewers determining the winning couple LIVE during the season finale episode.
BLOOD, SWEAT & TOOLS is an original format series produced by Proper Television in association with Discovery Canada. The series is executive produced by Guy O'Sullivan and Jennifer Scott. Blair Ricard is the series producer. For Discovery, Stan Lipsey is Executive Producer, and Edwina Follows is Director of Commissioning and Production. Ken MacDonald is Vice-President of Programming, Discovery Networks.
SOCIAL MEDIA LINKS:
Discovery Canada on Facebook: facebook.com/discoverycanada
Discovery Canada on Twitter: twitter.com/DiscoveryCanada
BLOOD, SWEAT & TOOLS on Twitter: twitter.com/bloodsweattools
About Discovery Original Productions:
Home to Bell Media's hit factual series, Discovery - together with its related channels Animal Planet, Discovery Velocity, Investigation Discovery, and Discovery Science - has premiered an impressive number of successful Canadian programs. Discovery's #1 Entertainment Specialty schedule is underpinned by an annual slate of more than 300 hours of original programming, including some of the channel's most successful titles including HIGHWAY THRU HELL, CANADA'S WORST DRIVER, and COLD WATER COWBOYS. Playback magazine recently named Discovery "Channel of the Year," referencing the strength of its Canadian-produced offerings. Discovery's in-house production company, Exploration Production Inc. (EPI), is an award-winning producer and distributor of high-quality and critically acclaimed documentary series and specials, including MIGHTY SHIPS, MIGHTY PLANES, MEGASPEED, and Discovery's flagship daily science and technology series DAILY PLANET.
About Discovery:
The world is just awesome! With compelling real-life programming that inspires and entertains, Discovery reveals the world in all its wonder, diversity and amazement. As Canada's #1 entertainment specialty channel, Discovery offers a signature mix of adrenaline-charged stories, larger-than-life personalities and vivid imagery for viewers with curious minds. With the best non-fiction programming from Canada and around the world, Discovery captures the excitement of a passion for life – one lived fully and at its most extreme. With exceptional and immersive storytelling, the channel offers in-depth, behind-the-scenes glimpses at the extraordinary people and places that shape our world. Launched in Canada in 1995, Discovery is now available in more than eight million Canadian homes. Discovery is offered in standard definition (SD) and high definition (HD) simulcast – for viewers who want an even bigger and bolder experience. Discovery Canada is a joint venture between Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company, and Discovery Communications Inc. Find more information and interactive online features at Discovery.ca.
About Jam3:
Jam3 is a leading digital production and design agency based in Toronto. They create highly advanced, experiential works across the advertising and entertainment industries by challenging the way digital stories are told. Jam3's expertise span live action, animation, coded particle systems, complex 3D engines, and everything in between. One of the most highly awarded shops globally, Jam3 is also the first-ever Canadian digital production company to land a spot in the coveted FWA Hall of Fame.
SOURCE Discovery
Image with caption: "BLOOD, SWEAT & TOOLS - premiering Monday, April 13 at 10 p.m. ET/PT (CNW Group/Investigation Discovery)". Image available at: http://photos.newswire.ca/images/download/20150409_C8299_PHOTO_EN_14095.jpg
Renee Dupuis, Bell Media, 416.384.3154 or renee.dupuis@bellmedia.ca; Elysia Circelli, Bell Media, 416.384.5166 or elysia.circelli@bellmedia.ca; Meghan Hardy, Proper Television, 416.662.4287 or mhardy@propertelevision.comCopyright CNW Group 2015