Perion Network Ltd. (NASDAQ: PERI) announced today that Joanna
Sammartino Bailey has been appointed as Global Chief Revenue Officer of
GrowMobile, Perion’s mobile marketing division. Joanna will lead
GrowMobile’s global sales operations and report to Shai Gottesdiener,
General Manager of GrowMobile.
Ms. Sammartino Bailey joins GrowMobile with close to two decades of
experience in sales, account management and strategy roles at digital
marketing and advertising companies. She was most recently EVP Head of
Account Strategy for North America at Criteo, a leading performance
marketing technology company. At Criteo, Sammartino Bailey was
responsible for developing the client success and sales strategy and
advertising operations to help grow the company’s US footprint. Prior to
Criteo, Sammartino Bailey was Global VP and Head of Client Services,
Strategy and Operations at Adaptly, an autonomous marketing platform
company. Sammartino Bailey also served as EVP Managing Director, Moxie
Interactive/Publicis and SVP, Managing Partner at Beyond
Interactive/WPP, where she led and created digital marketing strategies
for some of the world’s largest companies, including Nestle, P&G, J&J,
Amazon, Samsung, Verizon, Zappos and many more.
“We are very excited for Joanna to join our team,” said Shai
Gottesdiener, General Manager of GrowMobile. “Joanna is a seasoned ad
tech industry veteran with a proven track record of strong operational,
strategic and sales experience. Her background from the agency side to
the technology platform side is exactly what we need to help GrowMobile
realize its full potential.”
“I am very much looking forward to joining Perion and, in particular, I
am excited by the opportunity to develop a world-class global
advertising team,” said Sammartino Bailey. “Over my career, I have had
the opportunity to work with dozens of leading companies across the
digital advertising industry and am confident that this experience,
combined with the unique platform that GrowMobile has built will help
establish GrowMobile as the platform of choice for mobile advertisers.”
GrowMobile by Perion provides a single dashboard for developers to buy,
track, optimize and scale their user acquisition campaigns either on a
self-serve or fully-managed basis. GrowMobile currently counts among its
clients some of the world’s largest and most successful game developers,
brands and companies, including GREE, Zynga, Disney Interactive,
Match.com, L'Occitane en Provence and Armani.
About Perion Network Ltd.
Perion powers innovation. Perion is a global performance-based media and
Internet company, providing online publishers and app developers
advanced technology and a variety of intelligent, data-driven solutions
to monetize their application or content and expand their reach to
larger audiences, based on our own experience as an app developer. Our
leading software monetization platform, Perion
Codefuel, empowers digital businesses to optimize installs, analyze
data and maximize revenue. Our app promotion platform, GrowMobile,
enables developers to make wise decisions on where to spend advertising
budgets to produce the highest yield and the most visibility. The Perion
team brings decades of experience, operating and investing in
digitally-enabled businesses, and we continue to innovate and create
value for the app ecosystem. More information about Perion may be found
at www.perion.com.
Follow Perion on Twitter @perionnetwork and GrowMobile at @growmobile.
Forward Looking Statements
This press release contains historical information and forward-looking
statements within the meaning of The Private Securities Litigation
Reform Act of 1995 with respect to the business, financial condition and
results of operations of Perion. The words "will," "believe," "expect,"
"intend," "plan," "should" and similar expressions are intended to
identify forward-looking statements. Such statements reflect the current
views, assumptions and expectations of Perion with respect to future
events and are subject to risks and uncertainties. Many factors could
cause the actual results, performance or achievements of Perion to be
materially different from any future results, performance or
achievements that may be expressed or implied by such forward-looking
statements, or financial information, including, among others, the
failure to realize the anticipated benefits of companies and businesses
we acquired and may acquire in the future, risks entailed in integrating
the companies and businesses we acquire, including employee retention
and customer acceptance; the risk that such transactions will divert
management and other resources from the ongoing operations of the
business or otherwise disrupt the conduct of those businesses, potential
litigation associated with such transactions, and general risks
associated with the business of Perion including intense and frequent
changes in the markets in which the businesses operate and in general
economic and business conditions, loss of key customers, unpredictable
sales cycles, competitive pressures, market acceptance of new products,
inability to meet efficiency and cost reduction objectives, changes in
business strategy and various other factors, whether referenced or not
referenced in this press release. Various other risks and uncertainties
may affect Perion and its results of operations, as described in reports
filed by the Company with the Securities and Exchange Commission from
time to time, including its annual report on Form 20-F for the year
ended December 31, 2013 and the report on Form 6-K filed with the SEC on
April 6, 2015. Perion does not assume any obligation to update these
forward-looking statements.
Source: Perion Network Ltd.
Copyright Business Wire 2015