Coca-Cola is bringing back one of its most successful U.S. programs of
all time. “Share a Coke” swept the nation last summer and, beginning
this week, Coca-Cola bottles across the country will once again feature
the names of millions of Americans.
Back by popular demand, Coca-Cola will swap out its iconic logo on
20-ounce bottles of Coca-Cola®, Diet Coke® and Coke Zero™
for 1,000 of the most popular names in the country – quadrupling the
number of names featured in 2014.
For those who aren’t able to find their names – or enough of a
particular name – on store shelves, the Company will deliver “Share a
Coke” to doorsteps around the country. This year, Coca-Cola will offer
an e-commerce site on which fans can personalize and purchase iconic
eight-ounce glass “Share a Coke” bottles. From prom to graduation,
Mother’s Day to weddings, it has never been easier and more exciting to
share a Coke with family, friends, party guests, colleagues and more.
“The return of ‘Share a Coke’ brings four times as many names, twice as
many packaging options and countless more opportunities for people to
connect over a Coke,” said Evan Holod, Coca-Cola brand director,
Coca-Cola North America. “We took inspiration from our most loyal fans
and created more opportunities for people to get involved, make ‘Share a
Coke’ their own, and create new memories with an ice-cold, delicious
Coca-Cola. Whether it’s celebrating a proposal, creating baby
announcements or just enjoying time with a friend, Share a Coke can make
those moments even more special.”
Purchase options on the “Share a Coke” e-commerce site, at ShareaCoke.com,
include individual eight-ounce glass bottles and six-packs of
eight-ounce glass bottles of Coca-Cola. This marks this first time U.S.
residents have been able to customize and purchase “Share a Coke”
bottles online, creating nearly endless ways to experience the magic of
sharing all summer long.
In addition to 20-ounce bottles and the ability to buy “Share a Coke”
bottles online, store shelves and coolers will offer more ways for
people to enjoy special moments – and a Coke – with friends and family.
Coca-Cola, Diet Coke and Coke Zero logos will give way to group names
like “Class of 2015,” “Team” and “Family” on 1.25- and 2-liter bottles,
and 12-ounce cans will feature colloquial nicknames like “Sis,” “Bro,”
“Better Half,” “Sidekick” and “Favorite.”
“Share a Coke” packaging also will extend to eight-ounce glass bottles
and aluminum bottles, which will feature more nicknames like “Grad,”
“Hero” and “Bestie,” as well as mini cans, which will feature nicknames
and emoticons. Sharing will also come to life through Coca-Cola
Freestyle fountain dispensers, which will offer three limited-time
“Share a Coke” mixes called “BFF,” “VIP” and “Legend.” All three flavors
are available on the dispenser home screen, and those who use the
Coca-Cola Freestyle app will be able to unlock a “secret” fourth mix.
“We can’t wait to see how fans share their amazing stories again this
year – in real life and through social media. People invited Coca-Cola
into their lives and took ownership of the campaign as a way of
self-expression,” said Jennifer Healan, group director, Integrated
Marketing Content, Coca-Cola North America. “Coca-Cola brings people
together all around the country, and we can’t wait to see how Americans
share a Coke again this summer.”
The Company is supporting the “Share a Coke” campaign through a
nationwide advertising and marketing campaign, including an 11-week
flight featuring TV commercials, cinema ads, social and digital
engagement and experiential engagements from coast to coast. People who
use the campaign hashtag, #ShareaCoke, to celebrate stories and share
photos will have the chance to be featured on Coca-Cola billboards in
their geographic area.
For those who want to enjoy the experience of “Share a Coke” with
friends and family, visit ShareaCoke.com
to find out if a name is available on store shelves, or customize and
purchase a glass bottle. Coca-Cola will take “Share a Coke” across the
country this summer, customizing more than one million Coca-Cola, Diet
Coke or Coke Zero mini cans (7.5 ounces) at over 600 tour stops. More
information about the campaign’s experiential tour also will be
available on the website, and live location updates are available by
following @ShareaCokeTour on Twitter.
The “Share a Coke” program was first introduced in Australia the summer
of 2011-12. Since then, the Company has helped people “Share a Coke” –
and a little happiness – in more than 80 countries around the world,
including New Zealand, Argentina, Brazil, South Africa, Great Britain,
Turkey, Germany, Spain and Chile.
About The Coca-Cola Company
The
Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and still brands.
Led by Coca-Cola®, one of the world's most valuable and
recognizable brands, our Company's portfolio features 17 billion-dollar
brands including Diet
Coke®, Fanta®, Sprite®, Coca-Cola
Zero™, vitaminwater®, Powerade®, Minute
Maid®, Simply™, Georgia® and Del
Valle®. Globally, we are the No. 1 provider of sparkling
beverages, ready-to-drink coffees, and juices and juice drinks. Through
the world's largest e beverage distribution system, consumers in more
than 200 countries enjoy our beverages at
a rate of 1.9 billion servings a day. With an enduring commitment to
building sustainable communities, our Company is focused on initiatives
that reduce our environmental footprint, support active, healthy
living, create a safe, inclusive work environment for our
associates, and enhance the economic development of the communities
where we operate. Together with our bottling partners, we rank among the
world's top 10 private employers with more than 700,000 system
associates. For more information, visit Coca-Cola Journey
at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo,
visit our blog, Coca-Cola Unbottled,
at www.coca-colablog.com or
find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
Copyright Business Wire 2015