Rubicon Project (NYSE:RUBI), a global technology company leading the
automation of advertising, today announced the private beta launch of
the first two products, DSP Builder and HFC2, coming out of its
innovation lab, The Garage. The beta launch comes as The Garage
identified its focus on building disruptive technologies to further
accelerate the growth of advertising automation. In addition to the
technologies announced today, the dedicated team of engineers and
innovative designers at The Garage are working on further
concepts to re-imagine and re-invent advertising into becoming a valued
service to consumers.
“With a $250 billion and growing market opportunity to automate
advertising, and our proven track record of launching disruptive
innovations—including ad network optimization, followed by RTB and then
direct orders automation—I’m excited to unveil the first two
technologies from The Garage,” said Frank Addante (@FrankAddante),
CEO, Founder and Chief Product Architect at Rubicon Project. “With the
launch of DSP Builder and our Second-Generation High Frequency Cloud, we
hope to enable entrepreneurs, developers and existing companies to
create new innovations like DSPs for TV ads, radio advertising
exchanges, security applications for consumer privacy, and much more. As
the market grows, so do our customers. As our customers grow, we grow.”
DSP Builder is a complete, easy-to-use development platform for
rapidly creating real time bidding applications. With DSP Builder,
entrepreneurs, developers and companies can create a bidder in minutes.
This technology enables the creation and growth of new DSPs and bidding
applications, significantly decreasing the barrier to entry for new
participants in the advertising market and further accelerating the
growth of the industry.
When Rubicon Project launched in 2007, there were approximately 100 ad
networks. The pioneering of ad network optimization would eventually
lead to hundreds of new ad networks. Later, with the launch of RTB, the
industry grew to include hundreds of DSPs. DSP Builder looks to further
accelerate the growth of the industry – both in total spend and the
number of participants – by making it easier for more real time bidding
applications to enter the market.
HFC2 is Rubicon Project’s second-generation high frequency cloud
that is being offered to other companies and developers for the first
time. This high frequency cloud-computing platform is purpose-built for
applications needing hyper scale infrastructure. It is optimized for low
network latency, ultra high throughput and massive complex event
processing. While existing clouds are focused on infrastructure for
websites, HFC2 is infrastructure for high-scale transactions.
Rubicon Project’s real time cloud computing infrastructure processes 5
trillion bid requests per month, 3.5 million peak queries per second,
and 3.6 petabytes of data across 35,000 CPUs. Rubicon Project’s real
time cloud consists of unique architectures, custom-engineered hardware
and specially programmed silicon chips. HFC2 is the second-generation of
this proven high-scale infrastructure, which has processed 100 trillion
bid requests since 2012 for thousands of customers.
“At The Garage, our innovators are focused on creating the cutting edge
technologies that will drive growth for the advertising industry,
attract new entrants, and support innovators who will create new
solutions that make advertising better for buyers, sellers and
consumers,” said Tim McQuillen, Chief Knowledge Officer at Rubicon
Project. “None of this would be possible without Rubicon Project’s
commitment to technology and culture that attracts top engineering
talent.”
For more information on The Garage and to request an invitation to join
Rubicon Project’s Private Beta for DSP Builder and HFC2 please visit garage.rubiconproject.com.
About Rubicon Project
Rubicon Project (NYSE: RUBI) has engineered the Advertising Automation
Cloud, one of the largest real-time cloud and Big Data computing
systems. The Company’s mission is to automate the buying and selling of
advertising by offering innovative technology solutions to connect
buyers and sellers globally. www.RubiconProject.com
@RubiconProject
Copyright Business Wire 2015