Marcus®
Hotels & Resorts, a division of The
Marcus Corporation (NYSE: MCS), today announced that its technology
team won three web design awards from the Horizon
Interactive Awards, a leading international interactive media awards
competition that recognizes the year’s “best of the best” in interactive
media production. Marcus Hotels & Resorts also won Best Restaurant
Website for its Marcus Restaurant Group site in the Internet
Advertising Competition.
The Heidel House Resort & Spa website, http://www.heidelhouse.com,
won a gold award in the responsive/mobile design category and a silver
award in the travel & tourism category. After assuming management of the
190-room resort in Green Lake, Wis. in March 2014, Marcus Hotels &
Resorts almost immediately began work on a new responsive website to
showcase the stunning images the lakefront property offers. The
marketing team laid out the business priorities and goals of the
website, while the technology team worked on crafting a new responsive
design and implementing a strong SEO strategy. Within three months of
the new site’s launch there was a 330% increase in website visitors from
the Chicago market alone, and mobile users were actively engaging in the
new site as evidenced by a 1,700% increase in mobile visits.
The Pfister Hotel Augmented Reality Art Tour, http://www.thepfisterhotel.com/art-tour,
won a gold award in the mobile app category. Marcus Hotels & Resorts is
one of the first hotel management companies in the U.S. to launch an
augmented reality tour at its flagship property, The Pfister Hotel in
Milwaukee, Wis. Housing the largest collection of Victorian art of any
hotel in the world, the Pfister Hotel now has an augmented reality tour
to provide a self-guided, digital, full motion experience of 12 pieces
in the art collection, featuring games, videos and other graphics. The
Marcus Hotels technology team created the new mobile technology and
built a seamless experience for mobile and tablet users, as well as
wearable devices. The app has received local and national media
attention and there are plans to augment more of the art collection in
the future. The app is free and available for download at: http://www.thepfisterhotel.com/art-tour.
“Our corporate marketing and technology teams are focused on development
projects that empower and engage our customers before and during
travel,” said Christine Beuchert, senior director, marketing and
ecommerce strategy for Marcus Hotels & Resorts. “These awards recognize
our company’s creative talent and outstanding work in providing an
exceptional digital user experience for our customers.”
Marcus Hotels & Resorts was also a winner in the Internet
Advertising Competition Awards for its Marcus Restaurant Group
website, www.marcusrestaurants.com,
for Best Restaurant Website. The IAC Awards provide an opportunity to
highlight the best online advertising in 96 industries and nine online
formats including online ad, video, mobile, newsletter, email and social
media. The Marcus Restaurant Group website award was based on the
following criteria: creativity, innovation, impact, design, copywriting,
use of the median and memorability.
“These interactive digital awards are a testament not only to the
exceptional design work our team is capable of, but the sound coding and
optimization strategy behind each project. These awards recognize not
only the sites that look good on the surface, but also the sites that
are built soundly and adhere to industry standards and best practices,”
said Jessica McCoy Howsam, digital project manager for Marcus Hotels’
design and development team.
For more information on each award, please visit the Marcus
technology team blog at: http://blog.marcustec.com/2015/04/here-comes-the-sun.
For more information visit the Horizon Interactive Awards online: www.horizoninteractiveawards.com.
For more information on the IAC Awards, please visit: http://www.iacaward.org.
For the latest news and updates from Marcus Hotels & Resorts, please
visit http://media.marcushotels.com.
About Marcus Hotels & Resorts
Marcus
Hotels & Resorts, a division of The
Marcus Corporation (NYSE: MCS), owns and/or manages 20 hotels,
resorts and other properties in 11 states. A force in the hospitality
industry, Marcus Hotels & Resorts provides expertise in management,
development and historic renovations. The company’s portfolio includes a
wide variety of properties including city-center meeting hotels, upscale
resorts and branded first-class hotels. For more information on the
latest news and updates, please visit: http://media.marcushotels.com
and follow the company on Facebook
and Twitter
(@MarcusHotels).
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Copyright Business Wire 2015