Rubicon
Project (NYSE: RUBI), a global technology company leading the
automation of advertising, announced today a trio of key new hires to
support the burgeoning Latin American region for advertising automation.
The announcement follows the region’s first ever marketplace summit,
hosted by Rubicon Project, and attended by industry leaders from
companies including Globo, UOL, Terra, Abril, iG, Record, R7 and RBS in
addition to representatives from each of the top 10 buying agencies in
Brazil. Brazil is positioned to become the fourth-largest global
advertising market by 2018 with an estimated digital advertising spend
in 2015 in excess of $3 billion1.
“Latin America is poised to see significant growth in the automation of
advertising in the years ahead,” said Jay Stevens, General Manager,
International for Rubicon Project. “By bringing increased efficiency and
removing the friction from the buying and selling process, digital
advertising can flourish, allowing for marketing investment to better
follow consumer media consumption.”
Rafael Davini, Chairman of IAB Brazil, and Matias Alpert, Chief Digital
Officer from Ogilvy & Mather Latin America, joined the summit’s line-up
of speakers offering attendees insight into shifts coming to the
advertising market in 2015 and beyond.
The summit followed the recent joint announcement that e-planning, Latin
America’s leading ad serving solution with more than 250 sellers in the
region, would be integrating its ad server directly into Rubicon
Project’s exchange to power access to buyers seeking premium seller
inventory.
Commenting on the growth in the region, Patrizio Zanatta, Managing
Director of Latin America for Rubicon Project, explained, “We have seen
increasing interest in advertising automation across Latin America by
some of the most important premium sellers and buyers and we believe we
are making the right investments to ensure we help advance that growth.
Expanding our team and commitment to the region strengthens our local
market knowledge and helps us to be well positioned to support the
adoption of advertising automation technologies for our clients.”
To support the growing business within the region, Rubicon Project is
expanding its Latin American operations with three new appointments.
Daniel McKay, who joined Rubicon Project in 2011, will move from London
to the role of Account Director, Buyer Cloud Latin America. McKay brings
with him deep experience working with leading buyers including agencies,
digital advertising networks, mobile media agencies and Demand Side
Platforms (DSPs). McKay is joined by new hires Hugo Tashiro, Sales
Director, Buyer Cloud, Latin America, who will be based in Rubicon
Project’s Sao Paulo office, and Alex Garcia, who will assume the role of
Account Director, Seller Cloud, Latin America. Alex was previously the
Head of Programmatic Sales and Development at Grupo Clarin’s USA
AdNetwork, Medula, and previously Terra Networks.
About Rubicon Project
Rubicon Project (NYSE: RUBI) has engineered the Advertising Automation
Cloud, one of the largest real-time cloud and Big Data computing
systems. The Company’s mission is to automate the buying and selling of
advertising by offering innovative technology solutions to connect
buyers and sellers globally. www.RubiconProject.com
@RubiconProject
1 eMarketer: http://www.emarketer.com/Article/Total-Media-Ad-Spending-Brazil-Pass-20-Billion-This-Year/1012339
Copyright Business Wire 2015