At Adobe Summit in London, Adobe’s annual European Digital Marketing
conference, Adobe (Nasdaq:ADBE) and Microsoft Corporation (Nasdaq:MSFT)
today announced a strategic partnership that will redefine how
enterprises manage their marketing, sales and services to better engage
with customers across all touch points. The partnership will include the
integration of Adobe’s industry leading Marketing Cloud Solutions with
Microsoft’s best-in-class Dynamics CRM and allow brands to deliver
experiences that take all customer engagements into account – from reach
and acquisition to retention and loyalty. This new integration will help
eliminate frustrating customer experiences that result when marketing,
sales and service interactions are siloed.
“Helping our customers reinvent productivity and business processes is
one of our top priorities. Partnering with Adobe enables us to deliver a
comprehensive set of customer engagement processes to enterprise
customers to help them be more productive and better engage with their
customers,” said Kirill Tatarinov, executive vice president, Microsoft
Business Solutions. “The integration of our industry-leading Dynamics
CRM solution with Adobe Marketing Cloud will enable business
professionals to maximize their investment in technology and deliver
breakthroughs in marketing, sales and customer care.”
“Adobe and Microsoft are creating the industry’s first large-scale
solution for connecting the customer experience across all touch
points,” said Brad Rencher, senior vice president and general manager,
Digital Marketing Business at Adobe. “We are making it possible for the
long-held promise of the customer-centric enterprise to become a
data-driven reality.”
Microsoft Dynamics Marketing, Microsoft’s integrated marketing
management solution, includes capabilities like marketing resource
management that are complementary to Adobe Marketing Cloud to provide
added value to customers. The partnership will bring an integrated
CRM-Marketing solution to marketers across many industry segments
including financial services, travel and leisure. This partnership
offers customers the ability to:
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Align sales and marketing activities by tightly integrating audiences
and their behaviors, which can help guide sales or service calls,
identify sales opportunities or inform lead scoring.
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Find high-value audience segments and provide them with real-time
offers on the website or enable targeted display ads
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Combine Web behavior data with order history, return history, loyalty
status and call center history to not only identify where in the sales
lifecycle stage a customer is in, but then also deliver the right
content at the right time, whether that content resides on a landing
page, in a service follow-up email, or as an alert in a mobile app.
Both companies are committed to expanding other areas of collaboration
and product integration including Adobe Marketing Cloud Solutions
running on the Microsoft Azure Cloud platform. Adobe Campaign and Adobe
Experience Manager are now certified on Microsoft Azure. Adobe already
partners with Microsoft Azure to deliver streaming of major sporting
events including the Olympics and Super Bowl through Adobe Primetime.
The companies are also working on a connector that would enable data and
insights from Adobe Analytics to appear in Power
BI, Microsoft’s business analytics service that enables people to
see all of their data through a single pane of glass, providing a
consolidated view across a business.
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to effectively
reach and engage customers and prospects with highly personalized
marketing content across devices and digital touch points. Eight tightly
integrated Solutions offer marketers a complete set of marketing
technologies that focus on analytics, Web and app experience management,
testing and targeting, advertising, social engagement and campaign
orchestration. The tie-in with Adobe Creative Cloud makes it easy to
instantly activate creative assets across all marketing channels.
Thousands of brands worldwide including two thirds of Fortune 50
companies rely on Adobe Marketing Cloud with over 30.5 trillion
transactions a year.
About Microsoft Dynamics
At the heart of every successful business are the people who make things
happen. Microsoft Dynamics designs modern business solutions that
empower individuals with intuitive tools that allow them to do their
best work. Our proactive, easy-to-use business applications adapt to the
way people and systems work, enabling businesses to rapidly deploy and
be forward-looking in an ever-changing world.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
About Microsoft
Founded in 1975, Microsoft (Nasdaq:MSFT) is the worldwide leader in
software, services and solutions that help people and businesses realize
their full potential.
© 2015 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
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