Clear
Channel Outdoor Holdings, Inc. (NYSE: CCO) today announced Andy
Stevens has joined the company as Senior Vice President of Research,
Insights and Analytics, reporting to Rocky Sisson, Executive Vice
President and Chief Revenue Officer, Clear Channel Outdoor Americas
(CCOA). In his new role, Stevens will develop critical performance
analytics and research related to the out of home (OOH) media market and
work with the sales leadership and marketing teams to develop strategies
to support CCOA’s vision and drive incremental growth.
Andy Stevens, Senior Vice President of Research, Insights and Analytics, Clear Channel Outdoor Americas (Photo: Business Wire)
“One of our top priorities at CCOA is finding ways to deliver even
greater ROI to our clients and partners and Andy’s deep expertise in
turning data analytics into actionable consumer and marketing strategies
will greatly enhance our ability to demonstrate the impact of out of
home,” said Scott Wells, Chief Executive Officer, Clear Channel Outdoor
Americas. “Innovation has always been a hallmark of our company and I am
confident Andy will enable new, valuable and actionable insights for our
marketing partners.”
Stevens will play an integral role in developing return on investment
(ROI) analytics for CCOA’s clients and partners, and play an active role
in the company’s research initiatives to help identify the most
impactful advertising opportunities and deliver the most relevant data
to help support the sector’s growth. He will also be responsible for the
creation and implementation of various sales and marketing strategies
that will enhance current client relationships and drive increased
revenue in the overall out of home sector.
“Clear Channel Outdoor has consistently proven its ability to deliver
impactful marketing solutions to its clients and partners, and I am
excited to build on this record,” said Stevens. "There are enormous
opportunities to use digital mobile data to create new customer
segmentation and attribution models for outdoor advertising. I look
forward to developing the insights to help marketers leverage these new
technologies via the vast scale of Clear Channel Outdoor’s out of home
network."
Stevens joins CCOA from ShareThis, where he was the vice president of
strategy and research and worked with Fortune 500 companies to convert
social data and insights into consumer activation and marketing
strategies. Prior to ShareThis, Stevens was the director of strategy at
AOL in New York where he led a team to drive account growth in the East
Coast region through customized advertising solutions. He was also a
management consultant at Capgemini Consulting in London and Paris, where
he set up a new consulting division using e-channel expertise to advise
clients on strategic direction and developments in the online
marketplace.
Stevens also held positions at Advertising.com, including head of
campaign delivery for the Western European region. He holds an MA and BA
from Oxford University.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) is one of the world’s
largest outdoor advertising companies with more than 675,000 displays in
over 40 countries across Asia, Australia, Europe, Latin America and
North America. Reaching millions of people monthly, including consumers
in 45 of the top 50 U.S. markets, Clear Channel Outdoor enables
advertisers to engage with consumers through innovative advertising
solutions. Clear Channel Outdoor is pioneering the integration of
out-of-home with mobile and social platforms, and the company’s digital
platform includes more than 8,000 screens worldwide, with 1,175 digital
billboards across 37 U.S. markets.
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