Tiny Prints and Baby2Baby Launch Exclusive Birth Announcement Collection to Help Families in Need

Tiny Prints, the leading online stationery boutique, today unveils its exclusive line of birth announcements, designed to benefit Baby2Baby, a non-profit organization that provides low-income children, ages 0 to 12, with diapers, clothing and all the basic necessities that every child deserves. The exclusive Baby2Baby Birth Announcement Collection, designed by celebrated stationery designer Jill Smith, includes six designs with coordinating thank you cards and address labels. Also today, Tiny Prints, along with actress and Baby2Baby Ambassador Jessica Alba, will host its second annual Baby2Baby Mother’s Day Party, a beautiful event to honor mothers whom Baby2Baby serves.

Tiny Prints, the leading online stationery boutique, today unveils its exclusive line of birth announcements, designed to benefit Baby2Baby, a non-profit organization that provides low-income children, ages 0 to 12, with diapers, clothing and all the basic necessities that every child deserves. (Photo: Business Wire)

For the second year in a row, Tiny Prints will donate a portion of proceeds* from all birth announcements sales toward the purchase of 3,000 new cribs to Baby2Baby’s Sweet Dreams initiative. Baby2Baby’s Sweet Dreams gives a crib to every child in the program, who needs a safe place to sleep.

“I am grateful for the significant donation Tiny Prints is making to Baby2Baby. As a mother and an ambassador of Baby2Baby, I am passionate about helping low-income children,” said Jessica Alba, Actress and Baby2Baby Board Member. “No child should ever be without basic necessities such as clothing, diapers, hygiene products and a safe place to sleep. Thank you Tiny Prints for supporting our mission of providing these essentials to children in need through your birth announcement collection.”

At the second annual Baby2Baby Mother’s Day Party, Tiny Prints will pamper Baby2Baby mothers and give their children a joyful experience filled with memorable activities including jewelry making, gardening crafts and non-stop fun. In addition, each child will go home with overflowing gift bags stocked with brand new clothes, blankets, shoes, socks, pajamas, hygiene products, art sets and toys.

“Since we first announced our partnership last year, Tiny Prints customers have made an incredible impact on the lives of Baby2Baby families,” said Maria Reiling, Tiny Prints General Manager. “I admire the work and service of Ms. Alba, Ms. Patricof, Ms. Weinstein and the entire Baby2Baby team. Our customers are proud that they too can help mothers and children in need.”

In the past year alone, Baby2Baby, led by co-presidents Kelly Sawyer Patricof and Norah Weinstein, distributed more than six million essential items, including over two-million diapers, to more than 80,000 children living in poverty.

For more information about the Tiny Prints and Baby2Baby partnership, please visit www.tinyprints.com/baby2baby.

*Tiny Prints will give one-percent of all birth announcement sales to Baby2Baby, for a minimum of $100,000.

About Tiny Prints

Tiny Prints, the leading online stationery boutique, offers stylish announcements, invitations and personal stationery for every occasion. Customers, including celebrities and top designers, seek out this premium stationery destination for its trendsetting designs, luxurious paper and exceptional customer service. With a promise of perfection, Tiny Prints offers stationery, home décor and personal gift designs that are sophisticated and joyful, classic and thoughtful, so every card and gift makes a lasting impression. For more information about Tiny Prints visit tinyprints.com.

Tiny Prints is part of the Shutterfly, Inc. family of premium lifestyle brands which includes: Shutterfly, Tiny Prints, Wedding Paper Divas, MyPublisher, ThisLife and BorrowLenses. For more information on Shutterfly, Inc. (NASDAQ:SFLY) visit, www.shutterflyinc.com.

About Baby2Baby

Baby2Baby, led by co-presidents Kelly Sawyer Patricof and Norah Weinstein, provides low-income children ages 0-12 with diapers, clothing and all the basic necessities that every child deserves. By distributing new and gently used items to 70 non-profit partner organizations including homeless and domestic violence shelters, Head Start programs and other social service agencies, Baby2Baby will serve over 100,000 children in 2015.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150429005042/en/