Giving is sweet! On Friday, May 1st, Shake Shack® will kick off its 4th
Annual Great American Shake Sale benefiting No Kid Hungry®.
The Great American Shake Sale is a company-wide cause marketing
initiative taking place May 1-31, 2015, at all U.S. Shake Shacks
(excluding stadiums and airports). The goal is to raise awareness and
funds for No Kid Hungry in its effort to end childhood hunger in
America, where 1 in 5 children do not have consistent access to adequate
food.
Throughout May, Shake Shack guests who donate $2 or more to No Kid
Hungry will receive a card for a complimentary hand-spun shake—valued at
$5—redeemable on their next visit. One hundred percent of donations will
benefit No Kid Hungry.
Thanks to the incredible support of its guests in 2014, Shake Shack
surpassed its goal to raise $300,000 by more than $38,000. This year,
Shake Shack’s new goal is to raise $350,000. If reached, Shake Shack
will achieve the significant milestone of donating a total of $1 million
to No Kid Hungry in the four years since the launch of the Great
American Shake Sale. Talk about custard for a cause!
Donations to No Kid Hungry help connect children to the healthy food
they need through essential nutrition programs like school breakfast,
summer meals and classes that educate low-income families on how to cook
healthy, affordable foods. Just $2 can provide kids with 20 meals. If
Shake Shack reaches its goal to raise $350,000 this year, that’s 3.5
million additional meals for hungry children in America.
“We’ve partnered with No Kid Hungry for four years because as an
organization, we are passionate about raising awareness and transforming
the way we think about the real issue of childhood hunger in America,”
said Randy Garutti, Shake Shack CEO. “Every year we’re blown away and
humbled by the support of our guests and team members for the Great
American Shake Sale. This year marks an incredible milestone for our
partnership with No Kid Hungry and we’re asking our guests to help us
make waves this May. It’s our goal to support this project and surround
kids with healthy food options so kids can be kids – to learn, live and
play.”
The Great American Shake Sale was inspired by Bake Sale for No Kid
Hungry, a national grassroots fundraising initiative started in 2003
that encourages people to host bake sales in their communities to
support No Kid Hungry. In the spirit of the bake sale, Shake Shack
created five new baked good-inspired frozen custard flavors – one for
each day of the week – on its May Custard Calendar. This year’s flavors
are Oatmeal Crème Pie, Red Velvet, Cookies N' Chocolaty Cream,
Caramel Walnut Cake and Strawberry Cheesecake. All flavors can also
be spun into rich and creamy shakes.
“Year after year, Shake Shack proves that standing for something good
really is good for business and for the community,” said Debbie Shore,
co-founder of Share Our Strength, which is home to the No Kid Hungry
campaign. “While a $2 donation might not sound like much, each year
Shake Shack proves that those small donations can really add up to
hundreds of thousands of healthy meals for kids struggling with hunger
across the country. We are so proud to partner with Shake Shack’s
amazing team once again and continue our work together to ensure No Kid
Hungry becomes a reality.”
For more information and to learn how you can get involved, please visit www.shakeshack.com
or www.nokidhungry.org.
About Shake Shack:
Shake Shack® (NYSE:SHAK) is a modern day “roadside” burger stand known
for its 100% all-natural, antibiotic-free Angus beef burgers (no
hormones added ever), hot dogs, frozen custard, crinkle cut fries, beer
and wine (available at select locations), and more. With its fresh,
simple, high-quality food at a great value, Shake Shack is a fun and
lively community-gathering place with widespread appeal. From its
premium ingredients and caring hiring practices to its environmentally
responsible designs and deep community investment, Shake Shack’s mission
is to Stand For Something Good. Since the original Shack opened in 2004
in NYC’s Madison Square Park, the company has opened multiple locations
in New York, New Jersey, Washington, DC, Maryland, Virginia,
Connecticut, Georgia, Illinois, Nevada, Pennsylvania, Florida,
Massachusetts, Virginia, and international locations including in
London, Istanbul, Dubai, Moscow, and more.
About No Kid Hungry
No child should go hungry in America, but 1 in 5 kids will face hunger
this year. Using proven, practical solutions, No Kid Hungry is ending
childhood hunger today by ensuring that kids start the day with a
nutritious breakfast and families learn the skills they need to shop and
cook on a budget. When we all work together, we can make sure kids get
the healthy food they need. No Kid Hungry is a campaign of national
anti-hunger organization Share Our Strength. Join us at NoKidHungry.org.
Copyright Business Wire 2015