AMC Theatres (NYSE: AMC) and Movio today announced a multi-year
partnership to ensure movies of all scope, size and budget are more
effectively promoted to guests who are most likely to be interested. The
partnership, which is scheduled for rollout in July, will help ensure
movie enthusiasts can find relevant information about all films,
including independent productions and foreign language films, in a way
that’s tailored to the specific guest based on their moviegoing habits
and interests.
AMC will integrate data from its loyalty program, AMC Stubs, which
captures information from 2.4 million households, and its active and
loyal industry-leading social media following with Movio Cinema, Movio’s
analytics and targeted marketing Software-as-a-Service solution. The
result will be relevant and personalized content, such as movie
trailers, movie news, special promotions, opening date information and
show times - all delivered across the guests’ preferred communication
channels, including email, mobile and social media.
A social media trail blazer in the exhibition industry, using various
social media platforms to drive guest loyalty, AMC has more Facebook
“likes,” Twitter followers and YouTube subscribers than the other three
major U.S. exhibition companies combined. AMC Movie News YouTube channel
has had more than 200,000 views every day. Last fall, AMC launched AMCi
Indie Spotlight, a YouTube show dedicated to discussion of independent
movies.
The partnership will help AMC directly reach guests who are most
interested in all films, in particular, smaller-budget and independent
films. For example, a movie fan who visits AMC’s YouTube channel to
watch an independent film trailer can now receive a promotion for that
independent movie when it begins showing at the local AMC theatre.
“Movie lovers want to see great movies, but some of the best movies can
get lost in the shuffle,” says Stephen Colanero, AMC Chief Marketing
Officer. “As an exhibitor, we’re just as happy having our theatres
filled with guests watching three different independent movies on three
different screens as we are with guests watching one blockbuster showing
on all three screens.”
Mr. Colanero adds: “AMC has built an industry-leading social media fan
base and an industry-leading subscription-based loyalty program. This
new partnership gives us the ability to use those tools to connect
guests with the information and promotions they are most likely to love.”
“Movio and AMC Theatres share a common vision in shaping the ultimate
guest experience,” says Movio Chief Executive Will Palmer. “Our
immediate objective is to provide AMC guests with more personalized and
relevant movie content across all digital and social platforms,
including web, email, mobile, Facebook, Twitter, and YouTube. We can
marry specific movie-related content to avid moviegoers based on their
behavior and social actions, which will support AMC’s goal of driving
independent, foreign language film fans into the theatres.”
Terms of the AMC-Movio agreement were not announced.
About AMC Theatres
AMC Theatres (AMC) is the guest experience leader with 347 locations and
4,972 screens in the United States. AMC has propelled theatrical
industry innovation and continues today by delivering more comfort and
convenience, enhanced food & beverage, greater engagement and loyalty,
premium sight & sound, and targeted programming. AMC operates the most
productive theatres in the country’s top markets, including No. 1 market
share in the top three markets (NY, LA, Chicago).
Website: www.amctheatres.com
About Movio
Movio is the global leader in marketing data analytics and campaign
management software for cinema exhibitors, film distributors and
studios. A company of Vista Group International Ltd (NZX:VGL, ASX:VGI),
Movio’s mission is to revolutionize the way the film industry interacts
with moviegoers. Our flagship product, Movio Cinema holds comprehensive
marketing data covering 21 percent of cinema screens worldwide (15,970
screens). Movio maintains real-time, authoritative data on the loyalty
activity and transactions for many of the world’s biggest cinema chains,
and captures the behavior of 30 million moviegoers. Movio operates in
North America, Latin America, Europe, Middle East, Australia, New
Zealand, China, and South East Asia.
Website: www.movio.co
Twitter:
@MovioHQ
LinkedIn: www.linkedin.com/company/movio
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