The
National Law Enforcement Officers Memorial Fund
(NLEOMF), dedicated to telling the story of American law
enforcement and making it safer for those who serve, and its
media partners Clear
Channel Outdoor Americas
(NYSE:CCO), one of the world’s largest outdoor advertising companies,
and iHeartMedia,
Inc., the media and entertainment company with the largest reach of any
radio or TV outlet in America, today announced their second annual
partnership to honor fallen law enforcement officers whose names will be
dedicated on the National
Law Enforcement Officers Memorial in conjunction with National
Police Week, May 10-16, 2015.
Against the backdrop of one of the company’s full-motion digital
billboards along Broadway in Times Square, the companies launched their
second annual Police Week salute with a special tribute to fallen
officers in a press conference hosted by NLEOMF Chairman and CEO Craig
Floyd, who was joined by NYPD Commissioner William J. Bratton, New York
City Council Members Mark Treyger and Donovan Richards, and families of
the NYPD law enforcement officers who are being honored by the memorial
fund this year.
During the press conference, Clear Channel Outdoor Americas (CCOA)
displayed individual creative for each of the *273 law enforcement
officers whose names are being dedicated on the Memorial walls this
year, 117 of whom were killed in the line of duty in 2014. Each
officer’s individual profile features the fallen officer’s photo (if
available), agency and end of watch date.
iHeartMedia Inc.’s campaign begins today and runs through Police Week.
Following today’s press conference, the Times Square officer tributes
will unfurl in a national digital out-of-home memorial for four days on
the company’s more than 1,100 large format digital billboards and
digital bus shelters across 37 of the top U.S. markets and specifically
in the communities where they served. Additionally, over 7,000 public
service advertisements (PSAs) will air across iHeartMedia’s 858
radio stations to pay tribute to officers who lost their lives. The
spots encourage public participation during the designated week of
remembrance and drive listeners to LawMemorial.org
where they can light a virtual candle, donate or simply learn about the
heroic acts of these brave men and women.
As part of the campaign to honor all 20,538 of the American law
enforcement officers added to the memorial since its inception, CCOA is
running creative that encourages the public to donate to the Memorial
Fund’s United
by Light program and dedicate a virtual candle with a personalized
message in honor of a special officer. Altogether, it is estimated that
the ten day outdoor and radio campaign will generate nearly 100M
impressions.
In addition, at 8 p.m. ET on May 13, during the annual Candlelight Vigil
in Washington, D.C., all of CCOA’s nearly 1,200 digital billboards
across the U.S. will pause for 2 minutes on a single iconic image in
remembrance of the 273
U.S. law enforcement officers whose names are being formally
dedicated on the Memorial. In New York, CCOA’s full-motion digital
billboards in Times Square (47th St. and Broadway), Penn Plaza (7th Ave.
and 34th St.) and the Port Authority (8th Ave. and 42nd St.) will
simultaneously display a two-minute video of the Candlelight Vigil while
inviting passersby to pause, honor and remember.
“I am proud to be part of this important tribute to honor the brave men
and women who gave the ultimate sacrifice for the communities they
served,” said William J Bratton, Police Commissioner of the City of New
York. “I particularly want to acknowledge those officers from our New
York City community who are being honored this year, including Dennis E
Guerra, WenJian Liu, Rafael L Ramos, Michael C Williams, and Thomas K
Choi. This campaign reflects the integrity, dignity, and pride these
Americans displayed every day.”
“At iHeartMedia & Clear Channel Outdoor Americas, we believe in using
the power of all of our assets in the service of giving back, and in
assisting the organizations and individuals that help our neighbors and
our communities,” said Richard Bressler, President, COO and CFO,
iHeartMedia, Inc. “We are honored to be part of National Police
Week, and over the coming days we will use our spectrum of multiplatform
assets to honor the hundreds of officers who tragically lost their lives
in the line of duty.”
“We are once again honored to partner with the Memorial Fund to pay
tribute to our fallen heroes,” said Scott Wells, CEO, CCOA. “Police Week
is an important reminder to acknowledge those officers who lost their
lives in the line of duty and to thank those who continue to serve. We
are pleased to be able to support this important occasion with our
national remembrance across our CCOA digital network as well as
iHeartMedia.”
National Police Week was established by a joint
resolution of Congress in 1962 and pays special recognition to those
law enforcement officers who have lost their lives in the line of duty
for the safety and protection of others.
On average, one law enforcement officer is killed in the line of duty
somewhere in the U.S. every 60 hours. Since the first known line-of-duty
death in 1791, more than 20,000 U.S. law enforcement officers have lost
their lives in service. With the dedication of 273 names this year, the
Memorial now bears witness to 20,538 fallen officers.
“Our partnership with iHeartMedia, Inc. has enabled Americans across the
country to pay meaningful tribute to our fallen officers,” said Craig W.
Floyd, Chairman & CEO of the Memorial Fund. “Last year’s digital
out-of-home and radio tribute struck a strong chord with communities and
we are grateful to Clear Channel Outdoor Americas and iHeartMedia for
their continued support of the Memorial Fund’s mission. This campaign
provides people an opportunity to thank our officers for their
dedication and unlimited strength and we are humbled by their families’
continued support as well.”
*More than immediate prior year line of duty deaths are verified
annually by the NLEOMF.
About the National Law Enforcement Officers Memorial Fund:
Founded in 1984, the National Law Enforcement Officers Memorial Fund is
a private non-profit [501(c)(3)] organization dedicated to telling the
story of American law enforcement and making it safer for those who
serve. The Memorial Fund maintains the National Law Enforcement Officers
Memorial in Washington, DC, which contains the names of 20,538 officers
who have died in the line of duty throughout U.S. history. The Memorial
Fund is now working to create the first-ever National Law Enforcement
Museum, which will tell the story of American law enforcement through
high-tech, interactive exhibits, collections, research, and education.
For more information, visit www.LawMemorial.org.
Like us on Facebook at facebook.com/NLEOMF
Follow us on Twitter: twitter.com/NLEOMF
About iHeartMedia
With 245 million monthly listeners in the U.S., 97 million monthly
digital uniques and 196 million monthly consumers of its Total Traffic
and Weather Network, iHeartMedia has the largest reach of any radio or
television outlet in America. It serves over 150 markets through 858
owned radio stations, and the company’s radio stations and content can
be heard on AM/FM, HD digital radio, satellite radio, on the Internet at
iHeartRadio.com and on the company’s radio station websites, on the
iHeartRadio mobile app, in enhanced auto dashes, on tablets and
smartphones, and on gaming consoles.
iHeartRadio, iHeartMedia’s digital radio platform, is the No. 1
all-in-one digital audio service with over 500 million downloads; it
reached its first 20 million registered users faster than any digital
service in Internet history and reached 60 million users faster than any
other radio or digital music service and even faster than Facebook. The
company’s operations include radio broadcasting, online, mobile, digital
and social media, live concerts and events, syndication, music research
services and independent media representation.
Like us on Facebook at facebook.com/iHeartRadio
Follow us on Twitter at twitter.com/iHeartRadio
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s
largest outdoor advertising companies with more than 640,000 displays in
over 40 countries across Asia, Australia, Europe, Latin America and
North America. Reaching millions of people monthly, including consumers
in 45 of the top 50 U.S. markets, Clear Channel Outdoor enables
advertisers to engage with consumers through innovative advertising
solutions. Clear Channel Outdoor is pioneering the integration of
out-of-home with mobile and social platforms, and the company’s digital
platform includes over 1,110 digital billboards across 38 markets in
North America and over 4,700 digital displays in international markets.
More information is available at www.clearchanneloutdoor.com
and www.clearchannelinternational.com.
Like us on Facebook at facebook.com/CCOutdoor
Follow us on Twitter at twitter.com/CCOutdoorNA
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