WHITEFISH, MT / ACCESSWIRE / May 6, 2015 / The global sexual wellness industry
is expected to grow at a 7% compound annual growth rate over the five years,
according to TechNavio
analysts. While companies like Church & Dwight Co. Inc. (NYSE: CHD) and
Ansell Limited (ASX: ANN) generate the lion's share of the market, investors
may want to look toward small-cap and micro-cap companies as pure-plays within
the industry.
Enertopia Corp. (OTC: ENRT), an
aspiring producer of medical marijuana under Canada's MMPR program, diversified
into the sexual wellness industry on February 9th with the launch
of V-Love(TM). Later that month, the company exhibited
at the Vancouver Wellness Show to some 30,000 attendees and sponsored Maureen
McGrath - a leading media personality and expert on women's sexual health.
Just three months later, the
company moved from a prototype product into full-scale production with the
first products on the shelves
of Loblaws City Market in British Columbia, Canada. Management will be holding a
launch party from 11AM to 2PM on Saturday May 9th at the location, along with
educational sessions on women's health education in order to further promote Enertopia's
product line and mission within the growing industry.
The company's four-month
sponsorship of Maureen McGrath's popular Sunday Night Sex Show on CKNW radio
should also help bring visibility to its V-Love(TM) product. Ms. McGrath is a
clinician with a special interest in women's sexual desire, which makes her an
ideal media personality to convey the company’s product and message to a large
and interested audience over time.
Over the long run, management plans
on expanding V-Love(TM)'s distribution into new markets throughout Canada. In
addition to expanding these distribution channels, the company plans to
introduce additional health and wellness products into both Canada and the USA markets
in order to further drive revenue and ultimately build long-term shareholder
value.
With a market capitalization of
under $3 million, the market may be underestimating Enertopia's potential in
both the MMPR and sexual awareness industries. Investors are in a sense paying
for a medical marijuana company and receiving the sexual wellness side of the
business for free, especially given the comparable valuations for similar pre-MMPR
publicly traded equities, such as Supreme Pharmaceuticals Inc.'s (OTC: SPRWF),
who has a $12 million market capitalization.
The company also has two potential MMPR
projects, which further improves its odds of success in that arena. Its
Burlington joint venture with Lexaria Corp. (OTC: LXRP) has applied to produce
up to 10,000 kg of dried medical marijuana each year. In December, the firm
announced that it has advanced to the Enhanced Screening Stage of the MMPR
process, and requested a Ready to Build letter from Health Canada.
The Green Canvas project in Regina,
Saskatchewan is scalable to 55,000 ft2 and is undergoing upgrades to 14,000 ft2
to become compliant with Health Canada standards. Earlier this month,
management announced that it has extended the joint venture in good faith to
June 30, 2015 from February 28, 2015 due to uncontrollable delays in Health
Canada's approval of MMPR projects.
In the end, Enertopia's move into
the sexual wellness space could help drive near-term revenues as it continues
to move its MMPR projects forward. With a market capitalization of under $3 million,
investors may be getting a bargain on both of these businesses, particularly
given the valuations seen at many other companies that are pursuing (but do not
yet possess) MMPR licenses throughout Canada.
For more information, visit the
company's website at www.enertopia.com.
Legal Disclaimer
Except for the historical
information presented herein, matters discussed in this article contain
forward-looking statements that are subject to certain risks and
uncertainties that could cause actual results to differ materially from
any future results, performance or achievements expressed or implied
by such statements. Emerging Growth LLC dba TDM Financial, which owns
CannabisFN, is not registered with any financial or securities
regulatory authority, and does not provide nor claims to provide
investment advice or recommendations to readers of this release.
Emerging Growth LLC dba TDM Financial, which owns CannabisFN, may from
time to time have a position in the securities mentioned herein and may
increase or decrease such positions without notice. For making
specific investment decisions, readers should seek their own advice.
Emerging Growth LLC dba TDM Financial, which owns CannabisFN, may be
compensated for its services in the form of cash-based compensation or
equity securities in the companies it writes about, or a combination of
the two. For full disclosure please visit: http://www.cannabisfn.com/legal-disclaimer/.
SOURCE: Cannabis Financial Network