Philippines’ number one mobile brand Globe Telecom once again enhances
the Filipino digital lifestyle experience with a comprehensive and
multi-year collaboration with The Walt Disney Company Southeast Asia.
This collaboration will give Filipino customers access to
video-on-demand, interactive content, promotions and other related
services across multiple devices and affirms the relationship of Globe
with Disney whose brands include Disney, Pixar, Marvel, Star Wars and
global leader in short-form video, Maker Studios.
The audience at the latest Wonderful World with Globe event welcomed the special guests for the evening, the iconic Disney characters Mickey and Minnie Mouse. (Photo: Business Wire)
Globe customers will now have access to an array of Disney content
offerings including long- and short-form programming, interactive
content and games, theatrical releases and retail promotions. Offerings
include:
-
Disney Movies On Demand (DMOD): an on-demand subscription service for
selected evergreen Disney and Pixar titles such as the Toy Story franchise, Finding
Nemo, The Princess Diaries, Mickey’s Once Upon A Christmas, Cinderella and
much more, that can be viewed on any device anytime, anywhere
-
Disney On Demand (DOD): an on-demand subscription service for selected
Disney TV favorites such as Mickey Mouse Clubhouse, Phineas &
Ferb, that can be watched on any device anytime, anywhere
-
Maker On Demand: an on-demand subscription service featuring the best
short-form videos from Maker Studios’ portfolio of content across
gaming, comedy, music, sports, fashion, and family, to name a few,
featuring popular talent from Makers’ network of 55,000 creators
globally
-
Maker and Globe will also team to create custom branded entertainment
featuring top digital influencers—supporting the Globe service
-
WATCH Disney Channel apps – entertainment apps which provide access to
Disney Channel, Disney Junior and Disney XD. Kids and Family can enjoy
all the 3 Disney Channels via this digital destination.
-
Disney Interactive: a world of mobile and web-based games, apps and
e-books based on the best-loved Disney stories
-
Promotions, merchandising and retail activations that bring Disney’s
latest theatrical releases closer to Filipinos
“We are very happy to enter into a relationship with such an iconic
brand. Everyone loves Disney – that’s why we are excited to bring the
brand closer to Filipinos and give the best content experience on their
devices anytime, anywhere. We know that our customers are equally
excited to get into the wide portfolio of Disney content such as movies,
TV shows, games, merchandising, theatrical releases, and interactive
videos available across our mobile and broadband services,” says Dan
Horan, Globe Senior Advisor for Consumer Business.
“We are thrilled to bring the Disney brand of storytelling closer to
more Filipinos through this collaboration with Globe,” said Rob Gilby,
Managing Director, The Walt Disney Company Southeast Asia. “With this
unique collaboration, Disney fans in the Philippines will now be able to
take their favorite stories and beloved characters everywhere they go
across their choice of devices.”
This collaboration continues the journey of Globe as it brings globally
innovative brands and content to the Philippine market, including
tie-ups with Facebook, Google, Viber, Spotify, NBA, Hooq and recently
WhatsApp. These partnerships, together with the company’s US$790M
network transformation program, have cemented Globe as the undisputed
leader in mobile data business, enriching the customer experience with
entertainment and lifestyle content offerings.
In 2014, Globe mobile browsing and other data revenues reached P14.3
billion in 2014, up 23% from P11.6 billion in the previous year, giving
Globe a clear edge in the mobile data business with 64% revenue market
share. The Globe network also carried significantly higher data traffic
at 87,000 terabytes of data, increasing 270% from the previous year
because of a significant surge in mobile browsing activity and higher
smartphone adoption among its customers.
About The Walt Disney Company in Southeast Asia
The Walt Disney Company has been active in Southeast Asia since 1995
when Disney Channel first launched in Malaysia and has grown to five
offices in the region (Malaysia, Thailand, Indonesia and the
Philippines) with the headquarters in Singapore, employing close to 280
permanent staff. Disney is one of the most active and largest global
entertainment companies in the region with diversified businesses in
film, consumer products, publishing, mobile content, television and
family entertainment overseeing content from six key brands: Disney,
Pixar, Marvel, ESPN, ABC and Lucasfilm.
Television is a key driver in growing the Disney brand in the region.
Disney Channels Southeast Asia is responsible for the management,
creative development and commercial operations of the three
Disney-branded channels available across the region: Disney Channel,
Disney Junior and Disney XD. The company also distributes Disney owned
programs and channels to television, mobile, broadband and on-demand
platforms to over 20 Southeast Asian providers including terrestrial
broadcasters, pay-TV and channels as well as digital platforms.
Studio Entertainment reached new box office heights in 2013 with
Marvel’s Iron Man 3 recording the biggest release in history in
Malaysia, Thailand and Indonesia. The Avengers released in 2012 is still
the biggest movie of all time in Singapore and Philippines.
As one of the world’s largest creators of high-quality digital
experiences, Disney Interactive produces interactive entertainment for
the whole family including multi-platform video games, online short form
video, mobile and social games and digital destinations across all
current and emerging media platforms. Entertaining guests of all ages,
Disney Interactive’s key products include the video game platform Disney
Infinity, top virtual world for kids Club Penguin, popular mobile
franchises like Frozen Free Fall and Disney Tsum Tsum, top online
destinations for kids, parents and fans including Disney.com, Oh My
Disney, and Babble.com and the Disney social network reaching more than
1 billion guests on Facebook.
From apparel and toys to food and stationery, Disney Consumer Products
(DCP) is the world’s leading licensor and works with over 400 licensees
across all product categories in Southeast Asia for all ages and
lifestyles. Disney Publishing is active in 6 countries in 6 different
languages in Southeast Asia, publishing a diverse range of products in
the region including story, activity and e-books, magazines and comics
that reach a wide demographic from pre-schoolers to pre-teens and adults.
For more information, please visit www.Disney.ph.
About Maker Studios
Maker Studios is the global leader in online short-form video and the
largest content network on YouTube. Maker specializes in reaching
millennial audiences across multiple programming genres. Maker’s network
includes 55,000 independent creators from more than 100 countries,
attracting over 10 billion views per month, with a growing scale driven
by its robust technology platform, direct-to-consumer distribution and
data analytics. Maker is home to many of the world’s leading online
talent and award-winning original programs such as “Epic Rap Battles of
History.” Maker Studios is a wholly-owned subsidiary of The Walt Disney
Company and is headquartered in Los Angeles, with operations in New
York, London and Singapore. For more information visit www.makerstudios.com.
About Globe Telecom
Globe Telecom is a leading full service telecommunications company in
the Philippines, serving the needs of consumers and businesses across an
entire suite of products and services including mobile, fixed,
broadband, data connections, internet and managed services. Its
principals are Ayala Corporation and Singtel who are acknowledged
industry leaders in the country and in the region. For more information,
visit www.globe.com.ph.
Follow Globe Telecom on Facebook at www.facebook.com/GlobePH and
Tattoo at www.facebook.com/GlobeTattoo as
well as on Twitter @enjoyglobe and @choosetattoo and Instagram at
@enjoyglobe and @choosetattoo.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150506006940/en/
Copyright Business Wire 2015