Glu Mobile Inc. (NASDAQ:GLUU), a leading global developer and publisher
of free-to-play games for smartphone and tablet devices, today announced
the launch of a new television commercial in support of the game Kim
Kardashian: Hollywood, starring Mrs. Kardashian West. Scheduled to
air in major U.S. metropolitan markets, the commercial targets the
game's core demographics through broadcast networks with synergistic
viewership.
"I am delighted to announce Glu's first ever television commercial which
will bring our Kim Kardashian: Hollywood title to new broadcast
audiences," said Niccolo de Masi, Glu Chairman and CEO. "This is an
important milestone in our aspiration to deliver unmissable
entertainment anywhere."
The company has also launched an online campaign through Maker Studios,
a global leader in short-form video content for tech-savvy audiences.
The weeklong campaign pits a roster of top YouTube talent, who partnered
with Maker, against one another in a competition to achieve the highest
status in Kim Kardashian: Hollywood. The campaign kicked-off on May 8th
and features digital stars Strawburry17,
LDShadowLady,
Farahdhukai,
JessicaHarlow,
SuperMaryFace,
Jouelzy
and others. Throughout the contest, these YouTubers will be posting
videos related to the Kim Kardashian: Hollywood game to their combined
audience of more than 46 million YouTube and Twitter followers*. Videos
from the competition can be viewed at http://bit.ly/1ckahRY.
* There is some fan overlap among these YouTubers and social
channels
About Kim Kardashian: Hollywood
Rise from the ranks of clothing store fashion consultant to basking in
the spotlight at the hottest events with Kim Kardashian West herself.
Players experience the drama and excitement of earning Hollywood
notoriety by completing projects and tasks that lead to new career
opportunities. Join Kim Kardashian West on a red carpet adventure to
create your own fame and fortune! http://smarturl.it/getkkh
About Glu Mobile
Glu Mobile (NASDAQ:GLUU) is a leading global developer and publisher of
free-to-play games for smartphone and tablet devices. Glu is focused on
creating compelling original IP games such as BLOOD & GLORY:
IMMORTALS, CONTRACT KILLER, DEER HUNTER, DINER DASH, DINO HUNTER:
DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE COMMANDO, RACING RIVALS,
and TAP SPORTS BASEBALL, and branded IP games including KIM
KARDASHIAN: HOLLYWOOD, ROBOCOP: THE OFFICIAL GAME, and HERCULES:
THE OFFICIAL GAME, on the App Store, Google Play, Amazon Appstore,
Facebook, Mac App Store, and Windows Phone. Glu’s unique technology
platform enables its titles to be accessible to a broad audience of
consumers globally. Founded in 2001, Glu is headquartered in San
Francisco with major U.S. offices outside Seattle and in Long Beach, and
international locations in Canada, China, India, Japan, Korea, and
Russia. Consumers can find high-quality entertainment wherever they see
the ‘g’ character logo or at www.glu.com.
For live updates, please follow Glu via Twitter at www.twitter.com/glumobile
or become a Glu fan at www.facebook.com/glumobile.
BLOOD & GLORY: IMMORTALS, CONTRACT KILLER, DEER HUNTER,
DINER DASH, DINO HUNTER: DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE
COMMANDO, RACING RIVALS, TAP SPORTS BASEBALL, GLU, GLU MOBILE and
the 'g' character logo are trademarks of Glu Mobile Inc. or its
subsidiaries.
Copyright Business Wire 2015