Red Ventures, a leading marketing technology and services company, and
Pitney Bowes Inc. (NYSE:PBI), a global technology company that provides
innovative products and solutions to power commerce, today announced
that Red Ventures has signed a definitive agreement to acquire Pitney
Bowes’ marketing services organization, Imagitas, for $310 million in
cash, subject to certain adjustments. The transaction is expected to
close in the second quarter subject to customary closing conditions.
“Imagitas has done an exceptional job delivering value to the mover
segment,” said Ric Elias, CEO, Red Ventures. “We’re excited to combine
our digital capabilities to further enhance the consumer experience for
the more than 39 million Americans who move annually with Imagitas
marketing products.”
Based in Indian Land, S.C., just south of Charlotte, N.C., Red Ventures
operates across a variety of high-growth industries, including consumer
home services, insurance, energy, financial services and software. Using
advanced data analytics, marketing and sales technology, Red Ventures
optimizes multi-platform customer experiences.
Through a strategic partnership, Imagitas, headquartered in Waltham, MA,
helps the United States Postal Service® produce, distribute and
facilitate the official change of address.
“Imagitas has a long track record of success with an outstanding team
and an unparalleled client list,” said Marc Lautenbach, Chief Executive
Officer, Pitney Bowes. “Imagitas clients and employees will benefit
significantly from becoming part of Red Ventures, with its focus and
investments in delivering innovative lifecycle marketing services. Our
decision to sell Imagitas to Red Ventures is part of an ongoing effort
to transform Pitney Bowes and realign our portfolio of products and
solutions by focusing on the core areas where we can lead and create the
greatest value for our clients and shareholders.”
The acquisition of Imagitas follows the $250MM strategic investment
global technology investing leader, Silver Lake, made in Red Ventures in
January 2015. Silver Lake joined General Atlantic, a leading global
growth investor, as a minority shareholder in Red Ventures to fuel
further expansion of the company.
About Red Ventures
Founded in 2000, Red Ventures employs more than 2,300 people and is the
country’s largest technology-enabled platform for growing sales and
marketing businesses. Its expertise spans across multiple industries
including Home Services, Energy, Financial Services, Insurance and
Software. Success is driven by advanced internet analytics, proprietary
technology and the company's greatest competitive advantage – the
people. Red Ventures has been named a Best Place to Work in Charlotte,
NC for seven years running. Learn more at www.redventures.com.
About Pitney Bowes
Pitney Bowes (NYSE:PBI) is a global technology company offering
innovative products and solutions that enable commerce in the areas of
customer information management, location intelligence, customer
engagement, shipping and mailing, and global ecommerce. More than 1.5
million clients in approximately 100 countries around the world rely on
products, solutions and services from Pitney Bowes. For additional
information, visit Pitney Bowes at www.pb.com.
Forward-Looking Statements
This press release contains statements that are forward-looking
within the meaning of Section 27A of the Securities Act of 1933, as
amended (the Securities Act) and Section 21E of the Securities Exchange
Act of 1934, as amended. These forward-looking statements,
including statements concerning the consummation of the transactions
contemplated by the Stock Purchase Agreement between Pitney Bowes and
Red Ventures and the costs associated with the sale of Imagitas, are
based on current expectations and assumptions that are subject to risks
and uncertainties and actual results could differ materially. Words
such as “estimate”, “believe”, “expect”, “anticipate”, “intend”, and
similar expressions may identify such forward-looking statements. We
undertake no obligation to publicly update or revise any forward-looking
statements, whether as a result of new information, future events or
otherwise.
Copyright Business Wire 2015