Athletic retailer The Finish Line, Inc. (NASDAQ: FINL) has teamed up
with renowned hip-hop artist and longtime Reebok Classics fan Kendrick
Lamar for the latest reboot of the iconic Reebok Ventilator, available
now online
and in select stores nationwide. Finish Line will support the brand
story as told by Lamar, the face of Reebok’s Ventilator campaign, across
its channels with exclusive
content and key influencer support. Originally introduced to the
sneaker world 25 years ago, the Ventilator is back with a classic look
featuring four bold new colorways.
“Reebok Ventilator’s classic silhouette remains a staple item in the
wardrobes of tastemakers, such as Kendrick Lamar, to this day – 25 years
after making its market debut,” said Paul Diehl, Finish Line brand
marketing director. “Reebok has been a part of Lamar’s signature style
for years and we’re thrilled with the opportunity to work with him to
bring an authentic voice to our customers surrounding this milestone
release.”
In association with Reebok, and part of an ongoing partnership to bring
the best of entertainment and sneakers to Finish Line, the retailer
caught up with Lamar at his studio for an exclusive interview
which will be released in May through its video initiative dubbed the
“Studio Sessions.” This series offers fans a fresh look into the lives,
styles and creative processes of some of the world’s top musical artists.
The retailer’s omnichannel strategy for the Ventilator includes of a
full site takeover featuring the collaboration – driving traffic to its
social channels with content also flowing through select Finish Line
doors. Additionally, the retailer has the support of five power
influencers – DJ Drama, Raekwon, Ashley Outrageous, Kicks on Fire and
Jonathan Mannion – who will also be posting about the campaign within
their social media communities all month long.
About The Finish Line, Inc.
The Finish Line, Inc. is a premium retailer of athletic shoes, apparel
and accessories. Headquartered in Indianapolis, Finish Line has
approximately 1,030 Finish Line branded locations primarily in U.S.
malls and shops inside Macy’s department stores and employs more than
14,000 sneakerologists who help customers every day connect with their
sport, their life and their style. Online shopping is available at www.finishline.com
and www.macys.com.
Mobile shopping is available at m.finishline.com.
Follow Finish Line on Twitter at Twitter.com/FinishLine
and “like” Finish Line on Facebook at Facebook.com/FinishLine.
Track loyalty points and find store and product information with the
free Finish Line app downloadable for iOS
and Android
customers.
Finish Line also operates the Running Specialty Group. This includes 76
specialty running stores in 17 states and the District of Columbia under
The Running Company, Run On!, Blue Mile, Boulder Running Company,
Roncker’s Running Spot, Running Fit, VA Runner, Capital RunWalk,
Richmond RoadRunner, Garry Gribble’s Running Sports, Run Colorado,
Raleigh Running Outfitters, Striders, Indiana Running Company and
JackRabbit Sports banners. More information is available at www.run.com
or www.boulderrunningcompany.com.
Forward-Looking Statements
This news release includes statements that are or may be considered
“forward-looking” within the meaning of Section 27A of the Securities
Act of 1933 and Section 21E of the Securities Exchange Act of 1934.
These forward-looking statements generally can be identified by the use
of words or phrases such as “believe,” “expect,” “future,” “anticipate,”
“intend,” “plan,” “foresee,” “may,” “should,” “will,” “estimates,”
“outlook,” “potential,” “optimistic,” “confidence,” “continue,”
“evolve,” “expand,” “growth” or words and phrases of similar meaning.
Statements that describe objectives, plans or goals also are
forward-looking statements.
All of these forward-looking statements are subject to risks, management
assumptions and uncertainties that could cause actual results to differ
materially from those contemplated by the relevant forward-looking
statements. The principal risk factors that could cause actual
performance and future actions to differ materially from the
forward-looking statements include, but are not limited to, the
company’s reliance on a few key vendors for a majority of its
merchandise purchases (including a significant portion from one key
vendor); the availability and timely receipt of products; the ability to
timely fulfill and ship products to customers; fluctuations in oil
prices causing changes in gasoline and energy prices, resulting in
changes in consumer spending as well as increases in utility, freight
and product costs; product demand and market acceptance risks;
deterioration of macro-economic and business conditions; the inability
to locate and obtain or retain acceptable lease terms for the company’s
stores; the effect of competitive products and pricing; loss of key
employees; execution of strategic growth initiatives (including actual
and potential mergers and acquisitions and other components of the
company’s capital allocation strategy); cybersecurity risks, including
breach of customer data; and the other risks detailed in the company’s
Securities and Exchange Commission filings. Readers are urged to
consider these factors carefully in evaluating the forward-looking
statements. The forward-looking statements included herein are made only
as of the date of this report and Finish Line undertakes no obligation
to publicly update these forward-looking statements to reflect
subsequent events or circumstances.
Copyright Business Wire 2015