TransAct Technologies Incorporated (Nasdaq: TACT) (“the Company” or
“TransAct”), a global leader in market-specific solutions, including
printers, terminals, software and other products for transaction-based
and other industries, will demonstrate that Epicentral® is “The Leader
in Real-Time Bonusing” at the Global Gaming Expo Asia 2015 (“G2E®
Asia”). The Company’s industry-leading promotions and bonusing print
system will join its award-winning line of Epic® printers for slot
machines, gaming devices and customer self-service kiosks at Booth #639
at The Venetian Macao from May 19-21, 2015, in Macau, China.
The revolutionary Epicentral promotion and bonusing software suite from
TransAct is the industry’s only enterprise-level solution which enables
the real-time direct delivery of targeted coupons and bonuses to players
at the slot machine or electronic table game. In use across more than
10,500 gaming machines at 11 casinos worldwide in conjunction TransAct’s
ServerPort™ and Epic 950® ticket printer which are installed in each
gaming device, Epicentral works with all existing slot management
systems, slot machines and electronic table games, regardless of
manufacturer. Providing casino marketing and operations teams with
unmatched flexibility, Epicentral allows them to easily design and run
floor-wide promotions at the click of a button, eliminating the need for
a visit to the gaming machine and vastly simplifying the process of
attracting, rewarding and retaining players.
“Epicentral is a game-changing solution for casino operators as they
work to improve and grow their businesses in what has become an
extremely competitive industry environment,” said Bart C. Shuldman,
Chairman and Chief Executive Officer of TransAct Technologies. “We are
excited to be back at G2E Asia to again demonstrate the ability of
Epicentral to drive meaningful performance improvements across the
casino floor, resulting in a strong return on investment. As operators
in Macau move forward with a greater emphasis on mass play, Epicentral’s
ability to easily provide real-time coupons and bonuses makes it an
ideal solution to help operators adapt to changing market dynamics and
preferences. We believe operators in Macau can benefit from the strong
floor performance current Epicentral customers continue to report,
including a 37% increase in weekday afternoon slot handle and a doubling
of lower-tier player average daily theoretical, and momentum for the
solution is building as more casinos worldwide understand the clear
value proposition of the system’s real-time promotional delivery
capabilities.”
Epicentral has delivered proven, meaningful performance since its
introduction, enhancing casino marketing operations along with the
player experience. Customers deploying Epicentral have reported a 60%
increase in new player enrollment in their loyalty programs, a 46%
average increase in slot handle the evening of a coupon-drawing
promotion, a 34% increase in the number of returning players, an 87%
redemption rate of coupons that encourage mid-week visits, an 86%
increase in points earned by players club members, and a 14% increase in
average player time on device.
Thanks to an easy-to-use, intuitive graphical interface, Epicentral
makes the process of creating coupon-based marketing programs simple.
Casino marketing and operations teams can easily execute floor-wide
promotions using a wide variety of criteria, including uncarded player
time on machine, coin in, carded player data, rated player data, earned
rewards and randomly awarded prizes.
Mr. Shuldman added, “Our award-winning Epic casino and gaming printers
join Epicentral in clearly demonstrating to customers worldwide
TransAct’s unwavering commitment to ongoing investments in technology
and innovation. We are bringing our full lineup of Epic printers to G2E
Asia 2015 and are eager to show customers how these devices provide them
with the reliability they count on as they seek to improve the
efficiency of their operations and provide guests with an uninterrupted
experience. In particular, our Epic 950 continues to gain share in Asia
and is a key component of our efforts to expand the number of Epicentral
deployments worldwide.”
TransAct will also display at G2E Asia 2015 its diverse array of
award-winning printing systems for gaming devices and self-service
kiosks, including:
-
Epic 950® – Installed on over 500,000 slot machines worldwide,
the proven reliability of TransAct’s award-winning Epic 950 printer
has made it the ticket-in/ticket-out (“TITO”) casino printing solution
of choice. Easily integrated into all game types both old and new, the
Epic 950’s full compatibility with Epicentral provides for the
real-time delivery of eye-catching personalized promotions and bonus
offers directly to players at the gaming machine. Furthermore, its
TicketBurst™ technology easily eliminates player/ticket interference.
-
Epic 880® – A compact printer for all types of gaming machines
(including amusement with prizes, skill with prizes and video lottery
terminals), the Epic 880 features a modular design that is
configurable to nearly any space, a variable length ticket presenter
and ticket retract capability. It also offers auto paper loading and
can accommodate 4-inch or 6-inch paper rolls.
-
Epic 430® – With an easy-to-configure modular design, the Epic
430 is ideal for casino operators’ customer self-service kiosks. The
printer features variable length tickets with graphics and coupons
capabilities, quick paper roll changes, a fast print speed and an
array of standard paper sensors.
For more information about the Epicentral print system and the Company’s
line of Epic gaming device printers, please visit http://www.transact-tech.com.
About TransAct Technologies Incorporated
TransAct Technologies Incorporated is a leader in developing and
manufacturing market-specific solutions, including printers, terminals,
software and other products for transaction-based and other industries.
These industries include casino and gaming, lottery, food safety,
banking, point-of-sale, hospitality, oil and gas, and medical and
mobile. TransAct printers and products are designed from the ground up
based on market-specific requirements and are sold under the AccuDate®,
Ithaca®, RESPONDER, Epic, EPICENTRAL® and Printrex® product brands.
TransAct distributes its printers and terminals through OEMs,
value-added resellers, selected distributors, and direct to end-users.
TransAct has over 2.7 million printers and terminals installed around
the world. TransAct is also committed to providing world-class printer
service, spare parts, accessories and printing supplies to its growing
worldwide installed base of products. Through its TransAct Services
Group, TransAct provides a complete range of supplies and consumable
items used in the printing and scanning activities of customers in the
hospitality, banking, retail, gaming, government and oil and gas
exploration markets. Through its webstore, http://www.transactsupplies.com,
and a direct selling team, TransAct addresses the on-line demand for
these products. TransAct is headquartered in Hamden, CT. For more
information, please visit http://www.transact-tech.com
or call 203.859.6800.
Epicentral and Epic are registered trademarks of TRANSACT Technologies
Incorporated. ©2015 TRANSACT Technologies Incorporated. All rights
reserved.
Forward-Looking Statements
Certain statements in this press release include forward-looking
statements. Forward-looking statements generally can be identified by
the use of forward-looking terminology, such as "may", "will", "expect",
"intend", "estimate", "anticipate", "believe" or "continue" or the
negative thereof or other similar words. All forward-looking statements
involve risks and uncertainties, including, but are not limited to,
customer acceptance and market share gains, both domestically and
internationally, in the face of substantial competition from competitors
that have broader lines of products and greater financial resources; our
competitors introducing new products into the marketplace; our ability
to successfully develop new products; our dependence on significant
customers; our dependence on significant vendors; dependence on contract
manufacturers for the assembly of a large portion of our products in
Asia; our ability to protect intellectual property; our ability to
recruit and retain quality employees as the Company grows; our
dependence on third parties for sales outside the United States,
including Australia, New Zealand, Europe, Latin America and Asia; the
economic and political conditions in the United States, Australia, New
Zealand, Europe, Latin America and Asia; marketplace acceptance of new
products; risks associated with foreign operations; the availability of
third-party components at reasonable prices; price wars or other
significant pricing pressures affecting the Company's products in the
United States or abroad; risks associated with potential future
acquisitions; our new line of food safety and oil and gas products will
drive increased adoption by customers; the outcome of the lawsuit
between TransAct and Avery Dennison Corporation; and other risk factors
detailed from time to time in TransAct's reports filed with the
Securities and Exchange Commission. Actual results may differ materially
from those discussed in, or implied by, the forward-looking statements.
The forward-looking statements speak only as of the date of this release
and the Company assumes no duty to update them to reflect new, changing
or unanticipated events or circumstances.
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