Pitney
Bowes Inc. (NYSE:PBI) today announces a new alliance with mapping
software business iGeolise.
The collaboration will give Pitney Bowes’ GeoInsight
customers the opportunity to benefit from the iGeolise innovative,
award-winning software applications which add extra layers of precise
and accurate geographic data to their location-based content.
One of iGeolise’s software applications, TravelTime, uses satellite data
to calculate the possible locations reachable within a specified time
period, for example which store can be reached within 30 minutes. This
new strategy adds depth, precision and value to local data. Initially an
application aimed at consumers, iGeolise quickly realized the impact of
providing this insight to consumer-facing businesses focused on
delivering an improved customer experience.
Now, Pitney Bowes GeoInsight clients can use this application to provide
detailed, accurate public transport catchments, giving their customers
an exact travel time so they can create, for example, a map of their
customers within a 15-minute tube journey of a particular restaurant. By
simply entering a time of day and day of week, catchments can be created
that represent the peak trading times for their business.
Charlie Davies, Director and Co-Founder, iGeolise Ltd said, “This
exciting collaboration with Pitney Bowes extends the capabilities and
reach of our applications, bringing the benefits of this valuable
insight to a wider market.”
Paul Thompson, Director Analytical Services – EMEA, Pitney Bowes, said,
“With the new public transport catchment capabilities of GeoInsight
and the collaboration with iGeolise, analysts can now quantify realistic
demand potential for their stores, leisure centers or government
services. The new methods also help identify areas which lack sufficient
accessibility and therefore help inform transport policy decisions. When
we consider new data sources such as mobile tracer data from smartphone
apps, social media data, and new methods of creating catchments such as
public transport, it is an exciting time to be in the site selection
business.”
Public transport catchment rates are now available for Ireland, United
Kingdom, and markets in the USA and France, with more countries coming
soon.
About Pitney Bowes
Pitney Bowes (NYSE: PBI) is a global technology company offering
innovative products and solutions that enable commerce in the areas of
customer information management, location intelligence, customer
engagement, shipping and mailing, and global ecommerce. More than 1.5
million clients in approximately 100 countries around the world rely on
products, solutions and services from Pitney Bowes. For additional
information, visit Pitney Bowes at www.pitneybowes.com/uk.
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