Caleres (NYSE: CAL) today announced its shareholders have approved its
rebranding initiative, which was unveiled on April 16, 2015. The
rebranding to Caleres is effective immediately. The company’s new ticker
symbol on the New York Stock Exchange will be CAL, and it will begin
trading with the new ticker symbol on May 29, 2015.
The name Caleres and the ‘Star-Five-Star’ mark, which is incorporated
into the Caleres logo, were selected to reflect the company’s history
and its passion for fit. Caleres was derived from the Latin word
‘calere,’ which translates to ‘passionate, to glow.’ The
‘Star-Five-Star’ mark has been in use by the company since 1885 and
represents its passion around fit and its continuing dedication to
creating the perfect fit for any lifestyle. Together, the name and the
mark represent the company’s vision to be ferocious about fit in
everything it does, whether it be in terms of production, style, trends
or service.
About Caleres
Caleres is a diverse portfolio of global brands, which fit people’s
lives: Family, Healthy Living and Contemporary Fashion. Our products are
available virtually everywhere - in the over 1,200 retail stores we
operate, in hundreds of major department and specialty stores, on our
branded ecommerce sites, and on many additional third-party retail
websites. Famous Footwear and Famous.com serve as our Family brands. Our
Contemporary Fashion brands include Sam Edelman, Franco Sarto, Vince,
Via Spiga, Diane von Furstenberg, Fergie Footwear and Carlos Santana.
Naturalizer, Dr. Scholl's, LifeStride, Bzees and Ryka represent our
Healthy Living brands. Combined, these brands help make Caleres a
company with both a legacy and a mission. Our legacy is our more than
130-years of craftsmanship, our passion for fit and our business savvy,
while our mission is to continue to inspire people to live better feet
first. Visit caleres.com
to learn more about us.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150528006254/en/
Copyright Business Wire 2015