Williams-Sonoma announces today that it has formed an inaugural Chefs’
Collective, a group of nine American chefs and two bar experts who will
advise on the brand’s innovation and marketing initiatives.
Williams-Sonoma, continuing in its tradition of revolutionizing the way
people cook and entertain, will partner with the team in pursuit of new
culinary insights, feedback on product development, testing,
testimonials, content and new recipes.
Members include the following leaders from around the country:
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Nick Anderer- Marta, Maialino; New York, NY
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Jason French- Ned Ludd, Elder Hall; Portland, OR
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Ray Garcia- Broken Spanish, BS Taqueria; Los Angeles, CA
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Matthew Jennings- Townsman; Boston, MA
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Mei Lin- Top Chef Winner 2015; Los Angeles, CA
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Thomas McNaughton- Café du Nord, Central Kitchen, Flour+Water,
Salumeria; San Francisco, CA
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Paul Qui- qui, East Side King; Austin, TX
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Sarah Simmons- Birds & Bubbles, CITY GRIT; New York, NY
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Michael Toscano- formerly of Perla; Charleston, SC
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Scott Baird and Josh Harris- The Bon Vivants, Trick Dog, Cafe Du Nord,
Aatxe; San Francisco, CA
“The Williams-Sonoma Chefs’ Collective unites culinary trends and where
the people behind the trends meet,” said Janet Hayes, President,
Williams-Sonoma. The initiative will officially kick-off this year in
May with an annual conference, The Williams-Sonoma Chefs’ Summit, a
symposium held in San Francisco. The chefs and mixologists will
participate in seminars with Williams-Sonoma business leaders learning
about brand initiatives, brand objectives and new products while
contributing to the innovation process and engaging in a dynamic forum
on cooking and the food movement.
Williams-Sonoma has introduced the Chefs’ Collective to obtain input
from the culinary community in anticipation of the changes in the way
people eat and gather around food. For more information on the
Williams-Sonoma Chefs’ Collective visit www.williams-sonoma.com.
About Williams-Sonoma
Since its founding by Chuck Williams in 1956, the Williams-Sonoma brand
has been bringing people together around food. A member of
Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands, Williams-Sonoma is
a leading specialty retailer of high-quality products for the kitchen
and home, providing world-class service and an engaging customer
experience. Products include cookware, cooks’ tools, cutlery, electrics,
bakeware, food, tabletop and bar, outdoor, cookbooks, as well as
furniture, lighting and decorative accessories. Each store has a
professional demonstration kitchen for cooking classes and tastings
conducted by expert culinary staff. Williams-Sonoma Cooking Schools,
located in select locations in the U.S. and Australia, offer hands-on
classes led by professional chefs. A comprehensive gift registry program
for weddings and other special events is available in stores and online.
On williams-sonoma.com and
the Williams-Sonoma blog, Taste,
customers can find recipes, tips, and techniques that help them create
delicious meals and wonderful memories.
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