AOL is launching a new AOL.com
(aol.com/new) today that will be a dynamically programmed, mobile-first,
personalized content experience. Building off a 93.8% year-over-year
increase in video views,[1] AOL.com is also continuing to
transform into a video-driven destination and accelerating video
programming with the new AOL.com experience.
The updated AOL.com was designed mobile-first to help better serve the
new audience visiting AOL.com from across devices, as mobile UVs have
grown 79.5% since June 2014 and now represent 37.8% of AOL.com’s traffic[2].
The new AOL.com is open with a deliberate and progressive strategy to
engage various levels of content creators to drive increased engagement
and new audiences. From premium content partners to next-generation
creators, as well as content published and trending across social
platforms, AOL.com is a vehicle for all users to consume and engage with
the most relevant stories of the moment.
The new AOL.com is anchored by an agile programming structure,
delivering the best real-time content from across platforms and from
premium content brands in a dynamic, video-driven, modular format.
AOL.com is programming modules designed to be distributed across social
platforms that will deliver content that is trending and relevant based
on real-time audience insights. This shift will provide audiences with a
robust AOL.com experience created with depth, breadth, relevance and
enhanced personalization technology to drive engagement.
“With the launch of this new AOL.com experience, we’re innovating with
our agile programming structure to deliver relevant content dynamically
24/7 across screens, adding value to the always-on nature of today’s
digital consumer,” Maureen Sullivan, President of AOL.com and Lifestyle
Brands said. “Content is infinite but time is not. The key is to deliver
what is most relevant, interesting and personalized to people throughout
their day.”
About AOL
AOL (NYSE:AOL) is a media technology company with a mission to simplify
the internet for consumers and creators by unleashing the world's best
builders of culture and code. As one of the largest online properties in
the U.S., with approximately 200 million monthly consumers of its
premium brands, AOL is at the center of disruption of how content is
being produced, distributed, consumed and monetized by connecting
publishers with advertisers on its global, programmatic content and
advertising platforms. AOL's opportunity lies in shaping the future of
the digitally connected world for decades to come.
[1] Internal Data, April 2014 & April 2015
[2] AOL.com Group comScore, June 2014 & April 2015
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