Macy’s and Dormify®, the dorm furnishings online retailer,
today announce an exclusive collection for the 2015 back-to-school
season. Expanding to brick and mortar for the first time ever, Dormify
is now available at select Macy’s stores and on macys.com, with a
bedding collection of comforter sets, sheet sets and decorative pillows
in charming prints and patterns to fit the lifestyle of the
college-bound.
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Macy's and online dorm retailer, Dormify, introduce exclusive bedding collection for back-to-school season; Dormify Reversible Poppy Comforter Set; select Macy's stores and macys.com (Photo: Business Wire)
"Macy’s is always scouting for products that appeal to our Millennial
customer and their evolving lifestyle," said Shawn Austin, executive
vice president and general merchandise manager, Macy's Home. "Based on a
'style it your way' philosophy, these exclusive Dormify products allow
customers to mix and match bedding pieces to achieve a personalized
look. With four distinct styles, Dormify will offer something for
everyone headed back to school this season."
To create this collection, Dormify’s team of young designers turned to
the company’s college-aged brand ambassadors, the “Dormify Style
Advisors,” for inspiration. The result is an assortment that is
sophisticated, yet fun and fresh. The comforter designs reflect fashion
trends drawn from campus street-style and the pillows feature whimsical
icons and witty sayings such as “Donut Wake Me Up” and “Ice Cream When
My Alarm Goes Off.” Each comforter and decorative pillow is fully
reversible, showcasing a coordinating look on the reverse side – perfect
for roommates who want to create a complementary look for their room.
The collection features 100-percent cotton, machine washable,
easy-to-care-for bedding.
Keeping consistent with Dormify’s mission, the line is a fresh departure
from the common bed-in-a-bag, as the entire collection is designed and
sold as a mix-and-match system, giving Millennial shoppers the tools to
effortlessly combine and create a unique and stylish statement.
The collection will be promoted through a variety of channels, including
social media with the aggregated hashtag, #mydormifystyle. This social
initiative encourages real girls to share their real rooms and how they
have used the collection to style in their own way. The packaging for
the Dormify collection at Macy’s will also feature authentic bedroom
photos of select Dormify Style Advisors.
Dormify was founded by the mother-daughter team, Karen Zuckerman and
Amanda Zuckerman, in 2011. While shopping for Amanda’s freshman year
dorm room, the duo struggled to find chic, sophisticated dorm décor to
achieve a unique and personalized look. Together they created Dormify,
which has quickly grown into an online store, content community and
lifestyle brand, with the support of fashion-minded college students as
ambassadors.
“We are thrilled to be working with Macy’s to introduce the Dormify
brand to brick and mortar for the first time,” said Amanda Zuckerman,
co-founder, Dormify.com. “Currently, Dormify products are only available
on dormify.com. It is exciting to partner with a retailer that supports
our mission to help college students experiment with home décor and
focus on personal style.”
Dormify bedding starts at $30 and the collection is available at select
Macy’s stores and on macys.com starting this month.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers
fashion and affordable luxury to customers at approximately 775
locations in 45 states, the District of Columbia, Puerto Rico and Guam,
as well as to customers in the U.S. and more than 100 international
destinations through its leading online store at macys.com. Via its
stores, e-commerce site, mobile and social platforms, Macy's offers
distinctive assortments including the most desired family of exclusive
and fashion brands for him, her and home. Macy's is known for such epic
events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day
Parade®, as well as spectacular fashion shows, culinary events, flower
shows and celebrity appearances. Macy's flagship stores including Herald
Square in New York City, Union Square in San Francisco, State Street in
Chicago, Dadeland in Miami and South Coast Plaza in southern California
are known internationally and leading destinations for visitors.
Building on a more than 150-year tradition, and with the collective
support of customers and employees, Macy's helps strengthen communities
by supporting local and national charities giving more than $69 million
each year to help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts, please visit
our online pressroom at macys.com/pressroom.
About Dormify
Born from a love for fashion and a passion for creative expression,
Dormify.com is the one-stop shop for all fabulous yet practical décor
items for dorms and any small space. Dormify creates and curates
products specifically designed for the fashion-minded college student.
Dormify believes that dorm rooms and small spaces can be as original as
the person who lives in them. Visit Dormify at www.dormify.com,
and on social @dormify.
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