High school graduation is the ignition point for the rest of teens’
lives. To drive awareness, inspiration and support in reaching this
critical milestone, the Taco Bell Foundation has launched
#RecognizePotential, its first and largest-ever marketing campaign aimed
at inspiring more teens to ignite their full potential – beginning with
earning a high school diploma.
“When teens don’t graduate, potential is lost,” said Brian Niccol, chief
executive officer, Taco Bell Corp. “As a brand, we don’t come into
neighborhoods and build restaurants; we build and empower communities to
have an impact where people live, work and play. The #RecognizePotential
campaign and helping the next generation of leaders tap into their
potential and earn their diploma is a huge part of that. It’s our
mission to invest in teens, our team members, our customers and in our
communities.”
#RecognizePotential
#RecognizePotential calls on teens to share and celebrate their
potential online via the campaign hashtag, in their communities and in
Taco Bell restaurants nationwide.
Taco Bell partnered with Deutsch L.A. to develop #RecognizePotential and
the impactful visuals that are being featured on Taco Bell’s social
channels and in Taco Bell restaurants nationwide to raise awareness for
Taco Bell’s commitment to teens. The campaign includes a national
fundraiser in all 6,000 Taco Bell locations through June 8th, driving
awareness of unrecognized potential across its 42 million weekly
customers.
National Graduation Day
In celebration of graduating high school seniors that have recognized
their potential, Taco Bell is announcing June 6th as National
Graduation Day. To celebrate the day, graduates can receive a free
Doritos Locos Taco by bringing in the National Graduation Day Ad and
their high school ID to their local Taco Bell restaurant. Taco Bell will
share the ad on Facebook and Twitter the week of June 1st,
including instructions on how to redeem the offer.
From #RecognizePotential to #GraduateforMas
To culminate Taco Bell’s celebration of teens and graduation season,
Taco Bell Foundation joined forces again with its partner, Get Schooled,
and invited teens to share their compelling testimonies, which will be
featured in the annual Graduate
for Más Times Square Yearbook. More than 600 teens will be
spotlighted in the largest virtual yearbook on billboards in the middle
of Times Square, New York City on June 10.
Of those teens, 60 students will be invited to take over Times Square
alongside surprise celebrity guests, Taco Bell Foundation, and Get
Schooled in the ultimate graduation celebration. Teens will participate
in a VIP conversation with Taco Bell CEO Brian Niccol as an opportunity
to have their voices heard, before celebrating their achievements and
seeing their photos appear live on the jumbo screens in Times Square. A
total of 250 teens who participate in the virtual yearbook will each
receive $1,000 in educational scholarships from Taco Bell Foundation.
Taco Bell Foundation and Get Schooled have a shared passion for igniting
the next generation of leaders and helping teens stay on track to
achieve their goals. Together, Taco Bell Foundation and Get Schooled
launched the Graduate for Más campaign in 2013 to inspire teens to make
a personal commitment to graduate high school and receive access to
digital tools, support and an online community to help them stay on
track. Today, more than 350,000 teens have made the promise to graduate.
For more information on #RecognizePotential and the Taco Bell
Foundation, visit Recognize-Potential.org.
About Taco Bell Foundation
Taco Bell Foundation is a nonprofit 501(c) (3) public benefit
corporation committed to inspiring and enabling America’s teens to
achieve más through its programs, partnerships, and direct financial
assistance. Every year, the Foundation serves more than 1 million teens
in more than 180 communities across the country and awards more than 300
grants and scholarships focused on education and career preparedness.
Since 1992, the Foundation has awarded more than $75 million in support
of more than 1,000 teen-serving organizations in the U.S. through
customer, franchisee, employee and vendor-partner donations. For more
information visit tacobellfoundation.org.
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